Head of Sales & Marketing | Residential Development

Over the past several years, your new employer has quietly built a substantial portfolio of masterplanned communities across regional NSW and Queensland, with the land, development pipeline and construction capability now in place for its next stage of growth.

And the scale is significant. There is a residential pipeline of around 7,500 lots, forecast over the next 15 years and several major communities with development horizons stretching well beyond a decade. This isn't a business searching for its next project, the pipeline is already there. The opportunity now is to unlock its commercial potential, and that’s where you come in.

Culture is just as important as capability here. This is a founder-led environment where senior leaders stay close to the detail, roll their sleeves up and take ownership. If you are looking for layers of bureaucracy and a team to do everything underneath you, this probably isn't your role. But if you like making decisions, influencing outcomes and seeing the commercial impact of your work, keep reading.

Ultimately, your new job is about owning the performance of the residential portfolio, staying close to the market and knowing when to push, when to pivot and when to listen to what buyers are telling you. You will shape how a significant pipeline of land, house and land packages and spec homes is brought to market, making smart calls around pricing, product, release timing and buyer demand while balancing sales velocity, margin and the broader performance of each development.

Leading a team of 5 across sales and marketing, the role carries accountability for sales, settlements, revenue, forecasting, customer acquisition, community positioning, campaign performance and inventory absorption.

The role oversees CRM, reporting, governance and forecasting, giving the business a clear view of what is selling, what is settling and where the opportunities and risks sit. Marketing spend is driven by forecast sales and settlement outcomes, so there is a genuine commercial lens over where investment goes and why.

The portfolio spans regional NSW and Queensland, so travel is part of the role, you can expect around 1 week each month across Dubbo and the Central West, along with travel to other project locations.

ABOUT YOU

First and foremost, you know residential development. You understand how land, approvals, civil delivery, registration, pricing, product, construction,



sales and settlement all connect. You are commercial, decisive and comfortable making the call on pricing, product and sales strategy. You can think big picture, but you’re equally happy getting into the detail. Most importantly, you take ownership. This role isn’t about reporting on what happened. It’s about influencing what happens next.

You will also have:

- 10+ years’ experience across residential property, development, home building or a related sector
- 5+ years’ experience in a senior sales, marketing or commercial leadership role
- Strong experience across residential land, masterplanned communities, house and land or residential construction
- A proven track record of driving sales, revenue growth and market expansion
- Experience leading across multiple projects and markets

YOUR NEW EMPLOYER

Over the past several years, your new employer has quietly built a substantial portfolio of masterplanned communities across regional NSW and Queensland, with the land, development pipeline and construction capability now in place for its next stage of growth.

And the scale is significant. There is a residential pipeline of around 7,500 lots, forecast over the next 15 years and several major communities with development horizons stretching well beyond a decade. This isn't a business searching for its next project, the pipeline is already there. The opportunity now is to unlock its commercial potential, and that’s where you come in.

Culture is just as important as capability here. This is a founder-led environment where senior leaders stay close to the detail, roll their sleeves up and take ownership. If you are looking for layers of bureaucracy and a team to do everything underneath you, this probably isn't your role. But if you like making decisions, influencing outcomes and seeing the commercial impact of your work, keep reading.

YOUR RECENT JOB

Ultimately, your new job is about owning the performance of the residential portfolio, staying close to the market and knowing when to push, when to pivot and when to listen to what buyers are telling you.



You will shape how a significant pipeline of land, house and land packages and spec homes is brought to market, making smart calls around pricing, product, release timing and buyer demand while balancing sales velocity, margin and the broader performance of each development. Leading a team of 5 across sales and marketing, the role carries accountability for sales, settlements, revenue, forecasting, customer acquisition, community positioning, campaign performance and inventory absorption.

The role oversees CRM, reporting, governance and forecasting, giving the business a clear view of what is selling, what is settling and where the opportunities and risks sit. Marketing spend is driven by forecast sales and settlement outcomes, so there is a genuine commercial lens over where investment goes and why.

The portfolio spans regional NSW and Queensland, so travel is part of the role, you can expect around 1 week each month across Dubbo and the Central West, along with travel to other project locations.

Culture is just as important as capability here. This is a founder-led environment where senior leaders stay close to the detail, roll their sleeves up and take ownership. If you real looking for layers of bureaucracy and a team to do everything underneath you, this probably isn't your role. But if you like making decisions, influencing outcomes and seeing the commercial impact of your work, keep reading.

ABOUT YOU

First and foremost, you know residential development. You understand how land, approvals, civil delivery, registration, pricing, product, construction, sales and settlement all connect. You are commercial, decisive and comfortable making the call on pricing, product and sales strategy. You can think big picture, but you’re equally happy getting into the detail. Most importantly, you take ownership. This role isn’t about reporting on what happened. It’s about influencing what happens next.

You will also have:

- 10+ years’ experience across residential property, development, home building or a related sector
- 5+ years’ experience in a senior sales, marketing or commercial leadership role
- Strong experience across residential land, masterplanned communities, house and land or residential construction
- A proven track record of driving sales, revenue growth and market expansion
- Experience leading across multiple projects and markets

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📌 Head of Sales & Marketing | Residential Development (Newcastle City Council)
🏢 Eight Recruitment
📍 Newcastle City Council