Job Description

Nashie makes the collared, button‐up UPF50+ swim shirt — sun protection that doesn't look like sun protection. One shirt that handles the pool, the beach, and lunch afterwards. Beach to bar.

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We sell across Australia, the USA and the UK from a single Shopify Plus store, and the brand is growing fast on both sides of the Pacific.

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The role

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Until now, every dollar of Nashie's ad spend has been planned, launched and scaled by the founder. That engine works — and it's now big enough that it needs a full‐time owner.

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You'll take over a proven, profitable growth system and make it yours: paid acquisition across three markets, the creative and content pipeline that feeds it, and the email engine behind it. This isn't a strategy‐only role. You'll be in Ads Manager most days, on the tools with an outlook to grow with the company.

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We are seeking a highly organised, motivated, deadline driven individual for a role with large potential.

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What you own

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- Paid acquisition, end to end. Meta is our primary channel, with Google Ads alongside it. You'll run strategy, campaign builds, testing and scaling across our AU, US and UK markets.
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- The creative engine. Manage our video editor and graphic designer, brief UGC creators and production partners, and keep a constant pipeline of fresh ads flowing — creative built on real customers and real creators, not stock lifestyle shoots.
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- Product content. Plan and run product photo shoots, own product photography, and keep our PDPs sharp — imagery, copy and layout that convert.
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- Email & retention. Own Klaviyo — flows and campaigns across all three markets.
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- Scaling with discipline. Grow spend against clear CPA and contribution‐margin targets. We scale incrementally off clean baselines, cut underperformers fast, and never spray‐and‐pray.
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- Landing pages & CRO. Keep improving what happens after the click.
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- New channels. Test, measure, then kill or scale — new channels have to earn their place.
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- Reporting. Weekly performance rhythm straight to the founder. You'll always know your numbers.
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- A two‐hemisphere calendar. When Australia cools down, America heats up. You'll plan and shift budget around a genuinely year‐round season.
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You're probably our person if

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- You've spent 4+ years running paid acquisition for DTC ecommerce brands — apparel a big plus.
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- You've personally scaled Meta ad accounts to serious spend, profitably — and you're solid on Google Ads too.
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- You're a hands‐on operator. You build the campaigns yourself; you don't just manage an agency.
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- You're AI‐first. AI is already woven through how you work every day, and you're constantly finding new ways to use it.
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- You're fluent in Klaviyo and Shopify.
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- You've got sharp creative judgement — you can watch 30 UGC clips and know which five become ads.
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- MER, CPA, AOV and contribution margin are your native language.
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- You want real ownership in a lean, founder‐led team where your work shows up in the numbers that week.
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- Photography or creative production background
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- SQL / BigQuery comfort
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What you get

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- Full ownership of a proven, growing channel — not a cog‐in‐the‐machine role
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- A direct line to the founder, and decisions that happen in days, not quarters
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- Salary Range: $130-150k + super
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- Hybrid or full‐time WFH depending on location & experience.
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- Freedom to make decisions, and awesome ads. Drive link
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Why Nashie, why now

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We're at an inflection point. The decisions we make today, and the people we bring on right now, will define the next chapter of this business. If you want a role where your contribution is visible and the energy of a scaling brand fuels you every day, this is it.

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How to apply

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- Send your resume and a short cover note through this ad. Include a short note on how you're currently using AI in your day‐to‐day life as well as your current thoughts on Meta ads – what works and what doesn't.
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#J-18808-Ljbffr

📌 Head of Performance Marketing (Queensland)
🏢 Nashie
📍 Queensland