Job Description

Adactin Group is a 100% Australian-owned global IT consulting company, headquartered in Sydney. We are a trusted technology partner helping organisations drive end-to-end digital transformation through our deep expertise in Microsoft and AWS ecosystems, AI-powered Digital Engineering, and future-ready Quality Assurance.

n

Our managed delivery approach, backed by domain expertise, ensures successful outcomes for every project.

n

At Adactin, we believe in the power of our people. We foster a dynamic and supportive environment where your career can grow alongside exciting projects that shape the future of technology. Join us, and be part of a team committed to innovation, excellence, and making a difference

n

We are primarily seeking a "Marketing Manager" to work with Adactin on a full time basis.

n

Location: Sydney only (Parramatta)

n

WFO: 3 days in office

n

Position Overview

n

We are seeking a dynamic and strategic Marketing Manager to lead the direction and execution of marketing, communications, and advertising initiatives across Adactin. This role requires a proactive leader who can manage the entire marketing function—from brand development and digital strategy to campaign execution and lead generation.

n

The ideal candidate will work closely with the executive team, particularly the COO, to design and implement marketing strategies that drive business growth, enhance brand visibility, and generate qualified leads.

n

Key Responsibilities

n

1. Strategic Marketing & Brand Management

n

n
- Develop and implement integrated marketing strategies aligned with business goals.
n
- Lead brand management ensuring consistent messaging across all platforms.
n
- Manage internal and external communications, including events, announcements,



partnerships, awards, EDMs, and newsletters.
n
- Oversee creation of marketing collaterals: presentations, proposals, case studies, blogs, and videos.
n
- Lead website updates, maintenance, and revamp projects.
n
- Manage branded merchandise availability and inventory.
n
- Plan and participate in internal and external events annually.
n
- Own and manage day-to-day digital marketing activities across platforms such as LinkedIn, Facebook, Instagram, and WhatsApp.
n
- Develop and execute content calendars and multi-channel campaigns.
n
- Explore and implement presence on new platforms (e.g., YouTube, Quora).
n
- Manage SEO and paid advertising efforts (e.g., Google Ads, LinkedIn Sponsored Ads).
n
- Ensure all content aligns with brand identity and communication objectives.
n

n

3. Lead Generation & Demand Generation

n

n
- Collaborate with the sales team to generate qualified leads to accomplish the annual target.
n
- Launch targeted lead-gen campaigns across various platforms (LinkedIn, Google, Facebook).
n
- Drive thought leadership through press releases, industry publications, and social platforms.
n

n

4. Marketing Operations, Reporting & Budgeting

n

n
- Develop and manage marketing budgets; ensure efficient allocation of resources.
n
- Track and analyze campaign performance metrics; optimize strategies accordingly.
n




- Coordinate internal and external reporting and documentation processes.
n
- Ensure adherence to internal quality management systems.
n
- Maintain accurate records of all marketing activities and expenditures.
n

n

5. Event Management & CSR Initiatives

n

n
- Coordinate marketing support for training team initiatives and awards/rewards programs.
n
- Lead and participate in CSR marketing activities.
n
- Support training marketing campaigns and employee engagement events.
n

n

Personal Specifications

n

n
- Strong initiative and ownership of brand-related activities.
n
- Excellent organizational and time management skills.
n
- Creative thinker with problem-solving abilities.
n
- Excellent attention to detail in both written and verbal communication.
n
- Strong stakeholder communication and relationship management skills.
n

n

Knowledge, Skills & Experience Requirements

n

n
- 10-12 years of relevant experience in a marketing leadership role.
n
- Solid understanding of brand positioning, target audience segmentation, and go-to-market strategy.
n
- Proficiency in digital marketing platforms, analytics tools, and CRM systems.
n
- Experience in developing creative briefs and overseeing campaign execution.
n
- Ability to analyze customer insights and market trends to inform marketing decisions.
n
- Demonstrated ability to lead cross-functional projects and collaborate with diverse teams.
n
- Familiarity with tools like Canva, social scheduling platforms, email marketing platforms, and CMS systems.
n
- Experience working with vendors for SEO, media buying, and production.
n

n

For more information, Please email me at [email protected]

#J-18808-Ljbffr

📌 Senior Marketing Manager (New South Wales)
🏢 Adactin
📍 New South Wales