Role Purpose The Assistant Boutique Leader plays a key role in supporting the Boutique Leader to deliver exceptional customer experiences, solid commercial outcomes and a positive, values-led team culture.

This role is hands-on, customer-facing and coaching-focused - helping bring the SHEIKE brand to life on the shop floor, supporting day-to-day Boutique leadership, and acting as a role model for service, styling and selling experience.

Living the SHEIKE Values

At SHEIKE, how we lead matters just as much as what we achieve.

Stay Curious

- Seeks to understand Boutique performance and customer behaviours
- Asks thoughtful questions and actively learns through feedback and coaching
- Builds confidence in interpreting basic sales and conversion data

Spark Connection

- Creates warm, genuine connections with customers and team members
- Supports a welcoming and inclusive Boutique environment
- Leads with empathy, positivity and clear communication

Shape Tomorrow

- Takes ownership of personal development and leadership growth
- Support change initiatives and new ways of working in Boutique
- Contributes ideas that help improve customer experience and performance

Key Responsibilities Customer Experience & Service Leadership

- Deliver consistently high-quality customer experiences aligned to the SHEIKE brand
- Lead by example with genuine greetings, confident styling and fitting room engagement
- Support the Boutique Leader in coaching the team on service and selling behaviours
- Act as a point of escalation for customers in the absence of the Boutique Leader

Commercial Performance & Results Supports Boutique performance across key metrics including:

- Sales
- Conversion
- Average Transaction Value (ATV)
- Items Per Sale (IPS)
- SHEIKE Society sign-ups & engagement

This includes:
- Understanding daily and weekly performance trends




- Supporting team focus on conversion and add-on selling
- Reinforcing commercial priorities on the Boutique floor
- Role modelling strong selling behaviours during peak periods

Team Leadership & Development
- Support onboarding and training of new team members
- Provide day-to-day coaching and feedback to stylists
- Assist with performance conversations and recognition moments
- Step into a leadership role when the Boutique Leader is off the floor

Wages & Rostering (Support)
- Support effective rostering aligned to traffic and service needs
- Assist with wage control through strong floor leadership and productivity
- Ensure time and attendance processes are followed accurately
- Support opening and closing procedures as required

Stock Integrity & Loss Prevention
- Support stock accuracy through strong adherence to processes
- Role model loss prevention behaviours and standards
- Assist with stock movements, deliveries and transfers
- Escalate stock concerns or discrepancies to the Boutique Leader

Visual & Operational Excellence
- Maintain strong visual standards aligned to VM direction
- Ensure fitting room, shop floor and back-of-house areas are clean and organised
- Support execution of campaigns, promotions and sale activity
- Be proactive in identifying and addressing standards opportunities

What Success Looks Like A Successful Assistant Boutique Leader

- Is a trusted second-in-charge within the Boutique
- Leads confidently on the floor and during peak trade
- Builds strong relationships with customers and team members
- Supports the Boutique Leader in driving results and culture
- Is developing capability toward future Boutique Leadership

Key Capabilities & Skills

- Experience in a customer-facing retail environment
- Passion for styling, selling and customer connection
- Strong communication and interpersonal skills
- Emerging leadership capability with a growth mindset
- Organised, reliable and values-aligned

📌 Assistant Boutique Leader (Broadbeach Waters)
🏢 Sheike u0026 Co
📍 Broadbeach Waters