Job Description

Opus Recruitment Solutions provided pay range

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This range is provided by Opus Recruitment Solutions. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

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Base pay range

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A$90,000.00/yr - A$130,000.00/yr

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About the Role:

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We are seeking a highly experienced and results-driven Social Media Strategist to lead our organic social media growth. This is a crucial role that will directly impact our brand presence and audience engagement. You will leverage our existing assets, including influencer relationships and high-quality content, to significantly expand our reach and establish our social media presence as best-in-class.

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Key Responsibilities:

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Strategic Planning:

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- Develop and implement a comprehensive social media strategy to drive organic audience growth across all platforms (Meta, TikTok, YouTube, etc.).
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- Analyze current social media performance and identify opportunities for improvement.
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- Conduct competitive analysis and stay up-to-date on the latest social media trends.
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- Develop a cohesive social media strategy that ties in perfectly with our YouTube and TikTok channels.
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Content Management & Optimization:

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- Oversee the creation and curation of engaging and visually appealing content.
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- Optimize content for each platform to maximize reach and engagement.
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- Clean up and optimize existing YouTube and Meta pages.
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- Ensure consistent brand messaging and visual identity across all channels.
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Community Engagement:

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- Build and nurture a strong online community.
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- Monitor social media channels for comments, questions, and feedback.
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- Respond to inquiries and engage with followers in a timely and professional manner.
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Influencer & Partnership Management:

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- Leverage existing relationships with sponsored athletes and influencers to amplify brand messaging.
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- Identify and cultivate new partnerships to expand reach and engagement.
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- Work with upcoming high-profile partnerships such as LFA/UFC sponsorship.
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Performance Analysis & Reporting:

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- Track and analyze key social media metrics to measure campaign effectiveness.
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- Generate regular reports and provide insights to stakeholders.
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- Make data-driven decisions on social media strategy.
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Copywriting:

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- Create compelling and effective copy for social media posts, ads, and other marketing materials.
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Required Skills & Experience:

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- Proven track record of success in growing organic social media audiences.
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- Extensive experience managing social media accounts for consumer-facing brands.
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- Strong understanding of social media analytics and reporting tools.
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- Excellent copywriting and communication skills.
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- Experience working with influencers and managing partnerships.
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- Ability to work independently and as part of a team.
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- Around 3 - 7 years of experience, preferably with experience in a larger company's social media team.
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- Hunger to move to a smaller, fast-growing company.
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Desired Qualities:

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- Creative and innovative thinker.
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- Results-oriented and data-driven.
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- Passionate about social media and digital marketing.
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- Ability to thrive in a quick-paced and dynamic environment.
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Seniority level

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- Mid-Senior level
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Employment type

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- Full-time
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Job function

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- Advertising and Marketing
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Industries

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- Technology, Information and Media, Social Networking Platforms, and Marketing Services
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#J-18808-Ljbffr

📌 Social Media Strategist (Queensland)
🏢 Opus Recruitment Solutions
📍 Queensland