Job Description

iknowho Sydney, New South Wales, Australia

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Head of Marketing

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Are you a strategic marketing leader with a genuine passion for sustainability and driving impactful campaigns? Our client, a pioneer in the environmental services sector, is seeking a Head of Marketing to plan and develop marketing initiatives across the ANZ region. This is an exciting opportunity to lead the marketing function for a purpose-driven organisation committed to fostering environmental difference across the globe.

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About the Role:

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As the Head of Marketing, reporting directly into the CEO, you'll be responsible for overseeing a broad range of marketing activities (national and local-area activations) to enhance brand awareness, drive community engagement and optimise commercial performance.

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Key Responsibilities are:

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- Develop and implement strategic marketing plans that align with national and state-specific objectives.
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- Oversee Local Area Marketing initiatives, ensuring effective community engagement and foot-traffic across on-the-ground activations.
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- Utilise proven retail marketing strategies to identify opportunities for growth and improvement across each state-based program.
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- Manage the national marketing budget, ensuring productive allocation of resources to maximise ROI.
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- Build and maintain strong relationships with key stakeholders across the wider business.
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- Monitor and report on marketing performance, leveraging data-driven insights to refine strategies.
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- Foster a collaborative and innovative team culture, mentoring and inspiring a high performing national marketing team.
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- Act as an influential member of the Leadership Team, contributing to broader business objectives.
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You'll Require:

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- Extensive B2C marketing experience (12+ years), particularly in a fast-paced, retail marketing or BTL context.
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- Strong understanding of strategic marketing theory & customer engagement principles.
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- Proven experience in 360-degree campaign execution, from strategy to in-market rollout across all consumer touch-points (digital - paid/owned/earned, print, CRM, social, content, PR, LAM activations/events).
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- Strong presentation and influencing skills, the ability to manage both up & down effectively.
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- Analytical capabilities - driving market research and extracting insights, taking a test & learn approach to inform future opportunities.
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- Ability to drive cross-cultural marketing narratives that resonate with various audiences.
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Hybrid: Sydney HQ 3:2 Onsite / Remote

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Salary: Up to $180k + super (non-neg) + potential performance bonus.

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If you're looking to work in a collaborative, forward-thinking workplace, that is passionately committed to improving environmental impact and behavioural change, this could be the perfect opportunity for you.

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Apply now by submitting your CV as requested.

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Note: Due to the nature of the role, we will not disclose any further information about the company/role until we reach shortlist stage. We appreciate your patience as we process all applications.

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Seniority level

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Director

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Employment type

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Full-time

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Job function

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Marketing

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Industries

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Staffing and Recruiting

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📌 Head of Marketing (New South Wales)
🏢 iknowho
📍 New South Wales