Job Description

General Manager- GM / Managing Director- MD | Public Relations and Communications Agency | Permanent | Hybrid Role | Permanent Full-Time |

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About the Company

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We are partnering with a highly regarded Public Relations and Communications agency to appoint an experienced General Manager / Managing Director. This confidential search represents a rare opportunity to lead a well-established, values-driven agency through its next phase of growth.

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There are many additional benefits to working with this agency, and we are happy to share full details with you throughout the recruitment process.

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About the Role

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As General Manager / Managing Director, you will be the senior operational and strategic leader of the agency, guiding the organisation as it scales, evolves and strengthens its position as a premium specialist communications firm.

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Reporting to the Director, this role oversees company vision, commercial growth, operational excellence, team leadership and client service quality. It is a highly autonomous position requiring strong business and financial acumen, exceptional people leadership and a holistic understanding of integrated communications.

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High level key focus areas include:

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1. Company Leadership & Operations

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- Drive business strategy, organisational structure and ongoing growth initiatives
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- Oversee commercial performance, P&L;, forecasting and profitability
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- Review and refine operational systems, processes and business efficiencies
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- Lead strategic planning sessions and monthly leadership meetings
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- Guide resourcing, workflow, capacity planning and divisional performance
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- Ensure sustainable growth across revenue streams and emerging service verticals
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- Foster a high-performing,



supportive and positive workplace culture
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- Lead the agency's progression pathways, performance reviews and 1:1s
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- Coach and mentor senior leaders to elevate capability across all divisions
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- Oversee recruitment, talent pipeline management, onboarding, remuneration and HR compliance
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- Ensure best-practice staff processes, documentation and policies are maintained
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- Champion a workplace environment built on respect, collaboration and wellbeing
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3. Current Business Growth & Market Expansion

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- Lead new business acquisition across existing and emerging service arms
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- Identify sector opportunities and drive strategic profiling in key markets
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- Oversee tenders, pitches, proposals and quoting
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- Build strong relationships across industry networks to grow the agency pipeline
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- Collaborate with Directors on new service offerings and business innovation
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4. Strategic Client Oversight

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- Provide senior-level internal strategic counsel on major accounts where required to ensure high standards are maintained / delivered
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- Identify and mitigate client or project risks, ensuring high-quality outcomes
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- Support Account Directors and senior staff with strategic escalation points
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- Attend key client meetings, planning sessions and high-pressure engagements
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- Strengthen long-term relationships with clients,



partners and industry stakeholders
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Skills & Experience

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- Prior experience being in a Managing Director (MD), General Manager (GM) or even Group Account Director (GAD- looking to take your next career defining opportunity) or equivalent senior leadership role within a PR and communications agency
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- Ideally you will have strong consumer / corporate PR / communications portfolio experience
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- Exceptional financial acumen, including P&L; oversight, budgeting, forecasting, profitability planning and interpreting commercial data
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- Proven experience leading high-performing teams, mentoring senior talent and cultivating a positive, collaborative culture
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- Strong capability across business operations, resourcing, capacity planning and organisational structure
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- Demonstrated success in new business development, pitches, proposals, tenders and identifying market opportunities
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- Confidence stepping into senior client relationships to provide strategic counsel, manage escalations and support complex campaigns
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- A solutions-focused mindset with confidence navigating change, pressure and competing priorities
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- Exceptional communication skills, emotional intelligence and the ability to inspire, unite and empower your team
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How to Apply

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Apply here or send us an email at [email protected] with your updated CV!

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Please note, your application will be managed in the strictest confidence.

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This is an urgent requirement, so if you are interested in the above, we would love to hear from you!

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To be considered for this role you must have full working rights in Australia!

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W: www.createcareers.com.au

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📌 General Manager- GM / Managing Director- MD | Public Relations & Communications Agency- Consume[...] (Victoria)
🏢 Create Careers
📍 Victoria