Job Description

Build the marketing engine behind a high-growth B2B business.

n

We are partnering with an established Australian business that's recognised for delivering large-scale exhibitions, events and brand experiences. As the company continues to grow, they're looking for a commercially minded Marketing Operations, Digital & Campaign Manager to lead their marketing function and drive measurable business growth.

n

This is a fantastic opportunity for someone who enjoys combining strategy with hands-on execution and wants to own the entire marketing ecosystem, from CRM and digital campaigns to website optimisation and performance reporting.

n

About the Role

n

Reporting directly to senior leadership, you'll be responsible for building a scalable marketing operation that generates qualified leads, supports the sales team and delivers measurable commercial outcomes.

n

You'll oversee marketing operations, campaign delivery, digital advertising, website performance, marketing automation and analytics while working closely with internal stakeholders and external agencies.

n

Key Responsibilities

n

n
- Own and optimise HubSpot CRM, marketing automation and lead management.
n
- Manage and continuously improve the company website and landing pages to maximise lead generation.
n
- Plan and execute integrated B2B marketing campaigns across Google Ads, LinkedIn, email marketing and organic channels.
n
- Develop and manage content that strengthens brand positioning and supports business development.
n
- Drive SEO initiatives and improve organic search performance.
n
- Monitor campaign performance and provide meaningful reporting on pipeline, ROI and revenue contribution.
n
- Work closely with Sales to improve lead quality, conversion and customer engagement.
n
- Manage external marketing partners including developers,



designers and digital agencies.
n

n

About You

n

We're looking for a commercially focused marketing professional who enjoys building systems, improving processes and using data to drive better decisions.

n

You'll ideally bring:

n

n
- 5+ years' experience in Marketing Operations, Digital Marketing or Campaign Management.
n
- Strong hands-on experience with HubSpot CRM and marketing automation.
n
- Experience managing Google Ads and paid digital campaigns.
n
- Website management experience, including CMS platforms and conversion optimisation.
n
- Solid understanding of SEO, analytics and performance reporting.
n
- Excellent project management and stakeholder management skills.
n
- Robust copywriting and communication skills.
n
- A proactive, hands-on approach with the ability to balance strategic thinking and execution.
n

n

Highly Regarded

n

n
- Experience in B2B marketing, exhibitions, events, professional services or project-based industries.
n
- Knowledge of Webflow, Google Analytics, Google Tag Manager and Google Search Console.
n
- Experience managing external agencies and suppliers.
n

n

Why You'll Love This Opportunity

n

n
- Join a well-established Australian business with ambitious growth plans.
n
- Work directly with senior leadership and influence business strategy.
n
- Own the marketing function and make a measurable commercial impact.
n
- Broad role covering digital marketing, CRM, automation, campaigns and analytics.
n
- High level of autonomy with opportunities to introduce new ideas and best practices.
n

n

If you're excited by the opportunity to shape the marketing function of a growing Australian business and make a real commercial impact, we'd love to hear from you.

n

Click the Apply button or send your updated CV to [email protected] for a confidential discussion.

#J-18808-Ljbffr

📌 Marketing Operations Specialist (New South Wales)
🏢 Smart Talent Group | Sales, IT and Event Recruiters
📍 New South Wales