Homart has been a trusted name in health and wellness since 1992. We specialize in developing and marketing high-quality health supplements, skincare, dairy products, and pet supplements. With a focus on innovation and customer satisfaction, we’ve built a strong reputation in the industry.

As we continue to grow, we’re looking for a Brand Manager to join the team to accelerate brand equity and financial performance across major Australian retail pharmacy networks and assigned territories. Executing across the full marketing spectrum, you will mobilize cross-functional partners to hit ambitious Net Sales, Market Share, and Brand Contribution benchmarks

Role Description

This role owns the full brand lifecycle — from positioning, NPD pipeline and campaign development to channel execution, trade marketing support, and digital & e-commerce performance — ensuring sustainable brand growth, regulatory compliance, and commercial success across pharmacy, retail, and online channels.

- Brand Strategy, Planning & Execution – Developing annual Brand Plans and strategies which deliver a step change in brand performance
- Market Insight – Identifying fresh and incisive insights that unlock opportunities for growth
- Brand Building – Building on the current brand positioning to strengthen brand equity innovation – Identifying, developing and delivering new insightful products, claims, packaging and services which meet consumer needs
- Commercial Decision Making – Making robust, data driven and informed commercial decisions across key business levers to drive brand sales & profitability
- Own the P&L; for the Brand and or Brand Sub Group (BME, Pricing, P&L; Performance, SKU Optimisation)
- Consumer Communication online & offline – Defining, delivering impactful and integrated communication solutions to achieve brand growth. Defining,



delivering impactful and integrated ATL campaign via relevant touch-points inclusive of Mass media, Digital, SEM & Social Media and customer media initiatives
- Maintenance of the consumer website
- Work closely with manufacturing, procurement and technical teams to ensure current portfolio of products remains on the market should there be any need for non-discretionary changes in formulation – execute changes and communicate appropriately to the Australian market
- Manage the Brand Marketing Expenditure budget on a monthly basis ensuring accurate monthly phasing forecast and overall spend to budget
- Maximise performance of Advertising, Media and PR agencies in delivery and support of the marketing and communication initiatives
- Post evaluation of marketing activities
- Identifying needs and coordinating Market Research
- Timely brand reporting on a monthly basis to cover brand performance, marketing activities and competitor intelligence
- Work cross-functionally to solve any problems that arise and to introduce process improvement
- Brand Stewardship – Ensure brand design and behaviour across all in market materials and communication are in line with brand architecture and positioning and maintain an up to date brand for internal and external use

Qualifications

- Bachelor's degree in Marketing, Business, or related field.
- 3–5+ years brand management experience in pharmaceutical, nutraceutical, FMCG or healthcare.
- Experience in regulated advertising environment (TGA preferred).
- Financial management skills including the ability to manage expense budgets with solid key performance indicator focus.
- Strong commercial acumen and analytical skills.
- Project management & cross-functional leadership
- Prior experience working with major Australian pharmacy retailers (especially top national accounts) and maximizing their trade marketing programs is highly preferred.

📌 Brand Manager (Sydney)
🏢 Homart Pharmaceuticals
📍 Sydney