Job Description

Join to apply for the Head of Social Media role at Are Media Pty Ltd.

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Are Media is Australia's leading omnichannel content company for women. Every day we influence, inform, inspire, and connect with 6 in 10 Australian women across magazine media, digital, video, social, e‐commerce, customer review sites, podcasts, events and experiences. Our brands include The Australian Women's Weekly, Better Homes & Gardens, Woman's Day, marie claire, TV WEEK, New Idea, Now to Love, Australian Gourmet Traveller, BEAUTY/crew and ELLE. Through our Change AREgenda we drive meaningful and positive change for women.

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Why Are Media?

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Join Australia's leading content company for women and be part of an inspiring, creative and collaborative team. We offer excellent people programs including:

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- A day of leave for your birthday
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- 4 days of volunteering leave each year
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- An inclusive parental leave program that supports all parents, families & carers
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- FREE digital access to all our titles
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- Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns, Mentoring and much more)
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At Are Media, you'll be in the office four days a week, with one day to work from home.

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About the role

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This is a fantastic opportunity for an experienced social media strategist to lead our social strategy across a diverse portfolio of leading Australian media brands. This is a pivotal role that sits at the intersection of content, commercial and audience, ensuring that social media not only amplifies our storytelling but also drives measurable audience growth, engagement and revenue.

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Duties

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- Set and evolve the group-wide social media strategy aligned to our editorial, commercial and audience objectives
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- Develop platform‐specific strategies per brand, tailored to audience behaviour, performance data and emerging trends
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- Act as the trusted advisor to brand editors, marketing leads, sales teams and executives, ensuring social strategy is understood, adopted and executed effectively
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- Lead strategy presentations and influence decision‐making with compelling data, insights and storytelling
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- Collaborate with product, tech, and external partners (e.g. Meta, TikTok, Pinterest etc.) to ensure that our brands stay ahead of platform changes and opportunities
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- Create and maintain best practice resources, training, playbooks and performance benchmarks for each brand
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- Oversee social reporting frameworks and KPIs with a solid focus on engagement, traffic, discoverability, and monetisation
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- Champion experimentation and innovation, from new formats to emerging platforms and AI‐generated content
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- Ensure social media is deeply embedded in SEO, email, affiliate, e‐commerce and audience development strategies
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- Collaborate closely with the sales team to ideate and develop sellable social concepts, including both standalone campaigns and ongoing series, that drive revenue and brand engagement
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Skills and experience

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- 7+ years' experience in social media strategy, ideally in a digital publishing or media environment
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- Proven success working across multiple brands,



stakeholders and content verticals
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- Demonstrated ability to influence senior stakeholders and sell strategy through compelling narrative and data
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- Deep knowledge of social platforms, trends and analytics tools (Sprout, CrowdTangle, Dash Hudson, etc.)
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- Strong commercial acumen and understanding of how social supports business KPIs
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- Excellent communication, project management and leadership skills
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- Experience with change management and upskilling large, cross‐functional teams
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You'll Thrive Here If You...

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- Think audience‐first, but can connect engagement to business impact
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- Love translating platform changes into actionable opportunities
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- Know how to balance big‐picture strategy with platform‐level execution
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- Can build trust and momentum across stakeholders with competing priorities
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- Are excited by experimentation, innovation and the power of social to influence culture
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Are Media is a proud member of Media Diversity Australia, a not‐for‐profit organisation working towards a media landscape that looks and sounds like Australia. We are committed to fostering diverse, respectful, collaborative & inclusive workplace. We know & value the success this brings for everyone and we welcome & encourage applications from diverse backgrounds. When you apply, please let us know of any reasonable adjustments you may need during the interview process.

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Please apply now and send your CV via the link.

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Location: Sydney, New South Wales, Australia

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Seniority level: Mid‐Senior level

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Employment type: Full‐time

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Job function: Marketing

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Industry: Media and Telecommunications

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📌 Head of Social Media (New South Wales)
🏢 Are Media
📍 New South Wales