About us

HEQS Wholesales Pty Ltd is an Australian family-owned manufacturer, importer and wholesaler of furniture and appliances, trading since 2007. We run an 11,000 sqm factory producing 120+ couches and beds a day, source from nine countries, and hold more than 1,000 products in our own Sydney, Melbourne and Brisbane warehouses. We supply furniture and bedding retailers, commercial fit-out and project builders, student accommodation and co-living operators, aged care, NDIS and the hospitality sector.

The role, in one line

This is recent business. Current leads, new markets, recent accounts. You are not inheriting a run and you are not here to take repeat orders from customers who already buy from us.

What you will actually do

- Open new accounts across New South Wales and the ACT – furniture and bedding retailers, commercial fit-out and project builders, student accommodation and co-living operators, hospitality and accommodation
- Work the segment contact files we already hold and turn them into meetings, meetings into quotes, and quotes into orders
- Quote FF&E; and volume packages and follow them through to delivery rather than handing them off
- Get us registered and active on the procurement panels that matter
- Run your territory through Microsoft Dynamics 365 – activity, pipeline and forecast, kept current
- Feed what you hear in the market back into ranging and product decisions

What we put behind you This is the part most sales roles do not have, and it is the reason we can ask you to spend your day in front of customers instead of at a keyboard.

- An offshore sales support team handling research, qualification and quoting admin
- AI-assisted outreach, so the first contact is often already made before you pick up the phone
- Microsoft Copilot for meeting preparation and account briefings




- Segment contact files across nine sectors, already built and waiting to be worked
- Direct import and our own factory, so you can move on price and commit to lead times other reps cannot
- Stock in three states, so the first order you win can ship in days

How we work Hybrid, and we mean it. We do not want you sitting in Smithfield from nine to five – that is a waste of your day and ours. Come in for team sessions, product training and planning. The rest of the time you are in front of customers, or working from wherever is closest to your next appointment.

Who this suits

- You are ready to go. You have opened accounts from cold before and you can tell us the numbers – how many, what they were worth, how long they took.
- You are detailed. Quotes are right the first time. Follow-ups happen on the day you said they would. Nothing sits in your inbox for a week.
- You are on the ground. You would rather be in a showroom, a warehouse or a site office than in a meeting about a meeting.
- You take the customer’s job seriously. When a project needs an extra trip, an extra check or an extra phone call to land properly, you make it – because that is what earns the second order.
- You execute. We will give you the strategy, the tools and the leads. What we need back is delivery against what you promised.

This is not the role for someone who needs to be chased, or who is more comfortable planning the work than doing it.

Essential





- Two or more years opening new B2B accounts on the road, with results you can put numbers to
- Genuine attention to detail in quoting, documentation and follow-through
- Comfortable with CRM discipline – we use Microsoft Dynamics 365 and will train you on it
- Current Australian driver’s licence and full working rights in Australia
- Able to run a state territory independently without day-to-day supervision

Highly regarded

- Background in furniture, bedding, appliances, joinery, FF&E; or building products
- Project or tender quoting, or experience with procurement panels such as VendorPanel or buy.nsw
- Existing relationships in student accommodation, build-to-rent, commercial fit-out, hospitality or furniture retail

What we offer

- Base of $70,000 to $90,000 depending on experience, plus superannuation
- Uncapped commission on what you bring in – on-target earnings of $120,000 to $140,000
- Fully maintained company vehicle with all running costs covered
- Laptop and phone
- Hybrid working and real autonomy over your territory
- Offshore support team, AI outreach and Copilot behind you
- Staff discounts across our furniture and appliance range
- Long-term stability with an Australian family-owned business trading since 2007

Interested? Apply with your resume and a short note about one account you opened from cold – who it was, what it was worth, and what you did to win it. That is the part we read first.

Our commitment to inclusion

HEQS acknowledges the Traditional Custodians of the lands on which we live and work, and pays our respects to Elders past, present and emerging. We are an equal-opportunity employer and warmly encourage applications from Aboriginal and Torres Strait Islander peoples, and from veterans and ex-Australian Defence Force personnel.

📌 Business Development Manager - New Accounts NSW | Car + OTE (Smithfield)
🏢 HEQS Wholesale Group
📍 Smithfield