Job Description

Base pay range

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A$150,000.00/yr - A$170,000.00/yr

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A global leader in the online trading space is seeking an experienced Performance Marketing Lead to drive digital acquisition and full funnel growth across Australia and New Zealand.

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This is a strategic and hands on role, ideal for someone who excels in data led performance marketing and thrives in a rapid paced environment.

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About the Role:

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You will own key digital channels including SEM, SEO, Social, Programmatic, and Affiliates, managing significant budgets and delivering measurable performance improvements. Working closely with cross-functional teams, you will shape growth strategies, optimise channel efficiency, and lead critical initiatives across tracking, audience management, and creative optimisation.

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Why This Role?

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- Opportunity to drive regional growth in a global business
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- Highly impactful position with ownership across performance channels
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- Collaborative environment with global exposure
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- Onsite role (5-days in office) but with flexibility for work-life balance
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Key Responsibilities

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- Lead SEM, SEO, Social, Programmatic, Affiliate and other digital channels to drive acquisition and brand growth.
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- Develop performance strategies and continuous optimisation plans to reduce CPA and improve channel ROI.
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- Manage large monthly budgets and allocate spend for maximum efficiency.
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- Oversee SEO strategy in collaboration with agency partners, including keyword research and onsite optimisation.
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- Align content and SEO strategies across the growth team.
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- Manage and develop a digital performance team.
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- Build a structured test‐and‐learn roadmap across audiences, creative, offers, and landing pages.
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- Manage affiliate partnerships to maximise quality and performance.
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- Partner with MarTech and analytics teams to ensure strong tracking, tagging, and data infrastructure.
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- Collaborate with Brand and Design to ensure high performing creative and landing page experiences.
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- Share insights across marketing teams and keep the business informed on digital landscape changes.
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- Work closely with global teams to align frameworks, share learnings, and scale solutions.
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- Support strategic initiatives and contribute to annual and monthly performance planning.
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Skills and Experience

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- 6+ years' experience in digital or performance marketing across PPC, Social, Programmatic, and Affiliates.
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- Strong SEO understanding; hands‐on SEO experience highly regarded.
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- Experience in financial services, fintech, technology, gaming, SaaS, or similarly dynamic sectors is advantageous.
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- Strong hands‐on experience with the Google Stack (SA360, DV360, GA) and familiarity with DSPs.
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- Analytical mindset with the ability to translate data into insights and recommendations.
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- Strong communication, stakeholder management, and organisational skills.
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- Experience working with cross‐functional teams in fast‐paced or matrixed environments.
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- Understanding of MarTech tracking, tagging, and audience segmentation.
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- Interest in financial markets, fintech, or online investing products.
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Nice to Have

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- Experience with The Trade Desk or similar DSPs
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- Background in trading, financial services, or B2C SaaS
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- Experience in pod‐based or matrixed team structures
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Seniority level

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Mid‐Senior level

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Employment type

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Full‐time

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Job function

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Marketing and Sales

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Industries

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Staffing and Recruiting

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📌 Growth Marketing Manager (New South Wales)
🏢 Invested Talent
📍 New South Wales