Job Description

Are you a passionate, insights driven marketer ready to take ownership of one of Australia's most iconic food brands?

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We're looking for a Brand Manager to champion the Primo Bacon portfolio, bringing strategy, creativity, and commercial acumen together to deliver category leading results.

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In this role, you'll execute brand strategy, lead innovation from concept to launch, and collaborate cross‐functionally to bring best in class go to market plans to life. If you thrive in a fast-paced environment and love turning insights into impact, this is the opportunity for you.

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Key Responsibilities

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- Support the development and execution of strategic brand plans that strengthen brand equity and drive category growth.
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- Translate consumer and market insights into actionable recommendations that guide brand positioning, innovation priorities, and marketing activities.
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- Work with creative, media, and cross‐functional teams to deliver integrated campaigns on time, on budget, and supported by robust brand tracking.
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- Lead new product development and renovation projects from ideation through to launch, ensuring alignment with Stage Gate and IBP processes.
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- Partner with Sales to deliver strong go to market plans that maximise in store visibility and shopper engagement.
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- Monitor sales performance, market share, ROI, and promotional effectiveness to identify opportunities and potential risks.
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- Optimise campaign and brand strategy based on in‐market results and performance insights.
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- Manage the brand budget end to end, ensuring strategic allocation, accurate forecasting, and strong ROI across all initiatives.
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What You'll Bring

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- Degree in Marketing, Business, or Commerce.
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- 3 - 5 years FMCG experience, ideally within food or beverage.
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- Demonstrated success delivering brand marketing and innovation initiatives with measurable business impact.
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- Strong storytelling and influencing skills with stakeholders across all levels.
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- A consumer centric, data driven mindset and robust commercial acumen.
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- Experience managing integrated campaigns from briefing to media activation and in‐market optimisation.
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- A resilient, proactive, and collaborative working style with excellent attention to detail and time management.
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Why Join Primo

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At Primo, we're committed to creating a workplace where people feel supported, valued, and connected. You'll also enjoy:

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- Discounts on health insurance and a range of leading retail partners
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- Exclusive savings at the Primo onsite butcher & deli shop
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- Free onsite parking for an easy commute
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- A major FMCG business with long‐term career growth and development pathways
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- Market leading brand
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- A collaborative culture focused on continuous improvement, growth, and excellence
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Ready to Make Your Mark?

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If you're excited to shape the future of the Primo Bacon portfolio, we'd love to hear from you.

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Apply now and help us bring Australia's favourite bacon to even more tables.

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📌 Brand Manager (New South Wales)
🏢 Primo Foods
📍 New South Wales