Marketing Specialist | BlueCare | Marketing and Digital Strategy

Join our centralised marketing and digital strategy's team and help turn our brand into customer growth

- 13 months fixed term full time position with flexible working arrangements
- Base salary + Super + Not for profit salary packaging + Staff discounts

Help more Queenslanders choose BlueCare-and live life their way. Our bold You Do You brand campaign challenges outdated ideas about ageing and celebrates the individuality, personality and life experience of every person. But it is more than a campaign-it is central to how we connect with customers, demonstrate what makes BlueCare different and give older people and their families a compelling reason to choose us.

About the role

As Marketing Coordinator, you will support the delivery of go-to-market customer acquisition plans that bring You Do You to life across every stage of the customer journey.

Responsibilities

- Help coordinate integrated customer acquisition campaigns designed to increase awareness, consideration, enquiries and qualified leads.
- Help translate the You Do You brand platform into compelling, customer-focused tactical executions that demonstrate why BlueCare is the right choice for older Queenslanders and their families.
- Support campaigns across digital advertising, EDMs, website, social media, events, local area marketing and other paid and owned channels.
- Create engaging content that connects customers' needs and aspirations with BlueCare's services and encourages them to take action.




- Support customer engagement and retention programs that reinforce BlueCare's commitment to helping each person live life their way.
- Monitor campaign performance, customer engagement and lead-generation activity, using insights to improve future campaigns.
- Work closely with sales, operations, digital specialists, creative partners and suppliers to help deliver coordinated and commercially effective activity.
- Help manage the design and production of marketing collateral, merchandise and campaign materials.
- Stay informed about emerging marketing technologies, tools and acquisition practices, recommending innovative approaches to improve reach, engagement and conversion.

About you

You are a proactive and organised marketer who understands that powerful brand storytelling and strong customer acquisition go hand in hand.

Requirements

- Experience in marketing, campaign coordination, customer acquisition or lead generation.
- An understanding of the customer journey and how brand, content and channel activity can influence consideration and conversion.
- Strong writing and content creation skills across digital and traditional channels.
- Experience supporting EDMs, websites, social media, digital advertising, lead-nurture programs or local marketing activity.
- A customer-first mindset and the ability to turn complex service information into explicit,



relevant and persuasive communications.
- Confidence working with campaign results and customer insights to identify opportunities for improvement.
- Robust attention to detail and the ability to coordinate multiple campaigns, stakeholders, suppliers and deadlines.
- Curiosity about new technologies, channels and smarter ways to attract and engage customers.
- A genuine desire to challenge stereotypes about ageing and create marketing that is positive, distinctive and human.
- Bring your commercial thinking, creativity and customer focus-and help turn our brand promise into meaningful growth.

Why BlueCare?

For more than 70 years, BlueCare has supported Queenslanders to live with choice, dignity and independence.

Today, we are building on that trusted legacy through a distinctive brand and a stronger, more connected approach to customer acquisition. Our goal is not simply to promote aged care services. It is to show older Queenslanders and their families that BlueCare sees the whole person-and can provide the care and support that enables them to keep living life on their terms.

You will join a passionate and collaborative team where your work will directly contribute to BlueCare's growth and help more Queenslanders live life their way.

What makes a difference for you?

The opportunity to be part of the second-largest Queensland employer who has been leading by example for more than 100 years. Joining our team, you'll be welcomed as part of the UnitingCare family. We're a proud not-for-profit with more than 16,500 staff and 9,0

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📌 Marketing Specialist (Brisbane)
🏢 unitingcareqld
📍 Brisbane