Job Description

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At Keypath, we invite you to be part of something transformative. As a global EdTech leader, we collaborate with prestigious universities to create and deliver online education solutions that tackle global social and economic challenges head-on.

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Join our dynamic, fast-growing international team that thrives on collaboration, innovation, and lifelong learning. With offices in Melbourne, Sydney, Chicago, and SE Asia, we are truly a global company. Today, we're a family of over 700 passionate "Keypathers" worldwide.

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Work Anywhere:

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At Keypath Education Australia, flexibility is our strength. We put our people first, allowing you to choose where you work – from home, in the office, or both.

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We welcome applications from candidates located anywhere in Australia, provided you have a strong, reliable internet connection.

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Please note that only candidates residing in Australia with full working rights will be eligible for consideration.

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Job Description

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Are you passionate about digital marketing and eager to make a significant impact in the education sector? We are seeking a dynamic Senior Paid Media Specialist to join our team and drive student enrolments for our prestigious university partners.

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Key Responsibilities:

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- Overseeing junior team members and their respective portfolios.
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- Assist the Paid Media Manager in establishing strategy and documenting processes to ensure the effective delivery of the paid media function.
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- Being the subject matter expert for cross-functional and non-partner specific marketing projects (i.e., third party vendors) and facilitating the relationship with external agencies (i.e., Google /Facebook).
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- Proactively identify and leverage opportunities in paid media based on the ever-changing industry trends to provide innovative solutions for partners and colleagues.
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- Meet and exceed student enrolment KPI's for managed Australian university partners.
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- Create, manage, measure and optimise paid search (Google), paid social (Facebook / LinkedIn)



and retargeting campaigns for Australian university partners.
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- Regularly analyse, monitor and report on campaign performance from click through to enrolment.
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- Test new strategies and tactics to improve campaign effectiveness and to scale positive results across the business.
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- Forecast estimated lead volume and media spend to inform budgeting decisions.
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- Work with Creative/Content stakeholders to develop engaging and effective creative.
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- Work with Web Designer to build landing pages and implement conversion rate optimisation (i.e. A/B, split testing etc.) testing strategy.
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Qualifications

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Education:

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- Tertiary qualification in Media, Marketing, Business, IT or a related field of study (preferable)
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Experience:

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- Hands-on experience managing high performance PPC campaigns in a commercial environment
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- Strong numerical reasoning and analytical capability
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- Confident engaging with stakeholders and ability to clearly communicate technical issues
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- Experience in forecasting spend and lead targets across multiple channels
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- Excellent organisational and time management skills with strong attention to detail
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Technical:

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- Solid experience advertising with Google Ads, Facebook and LinkedIn
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- Google Ads & Analytics certification
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- Advanced knowledge of Excel
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- Working knowledge of Google Analytics and Google Tag Manager
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Additional:

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- Experience in putting together a presentation and presenting
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- Experience in new and emerging channels such as TikTok
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Additional Information

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Benefits and Rewards:

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- Opportunity to work in office, hybrid or remotely
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- All the necessary equipment for success.
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- Internet Allowance for remote work.
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- Access to LinkedIn Learning
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- Learning Labs designed to promote L&D;
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- Toolkits for Digital Health and Mental Health support.
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- Employee led programs such as Culture Club, Team Green, Sustainability and more
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- Company events and activities run in office and remotely
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- Global EdTech Leader: Join an industry on the rise.
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- Continuous Growth: Upskill through discounted study opportunities.
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- Transform the World: Contribute to upskilling and reskilling globally.
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- Make an Impact: Help solve future economic and social challenges.
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Join Keypath and make a difference. We welcome applicants from diverse backgrounds and offer inclusive support throughout the recruitment process.

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Apply now to unlock your potential with Keypath!

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Seniority level

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Seniority level

Mid-Senior leveln

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Employment type

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Employment type

Full-timen

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Job function

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Job function

Marketingn

Industries

Education Administration Programsn

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📌 Senior Paid Media Specialist (Victoria)
🏢 Keypath Education
📍 Victoria