Job Description

Position Overview

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In 2012, COREtec sparked a revolution in the world of hard flooring. A 100% waterproof core and a durable cork underlay created a new category of high‐quality multilayer flooring. The brand is now part of Shaw Industries, a global Berkshire Hathaway flooring group, and the role is to help grow COREtec in Australia and Current Zealand. The Digital & Brand Marketing Strategist will own brand, content, and campaign marketing across ANZ, operating a digital‐first, hands‐on approach that sets strategy and executes social channels, content creation, and targeted campaigns that drive sales.

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Responsibilities

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- Own COREtec's brand and awareness across ANZ, ensuring consistency while adapting global USFloors guidelines to the local market.
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- Run the social ecosystem—including TikTok, Instagram, Facebook, and LinkedIn—across both organic and paid channels, focusing on cost‐effective, tightly targeted ads.
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- Build B2B campaigns that reach customers and the trade directly, sourcing and using audience data to sharpen campaigns.
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- Produce and adapt on‐brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
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- Plan and project‐manage in‐market activations and retail display rollouts end to end, coordinating international supply and logistics timing, installation schedules, and sales‐training windows.
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- Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.
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Requirements

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- Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares,



or a related trade, retail, or interior design sector.
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- Proven hands‐on experience across social media, email marketing, and paid digital advertising (Meta, Google).
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- Ability to create and adapt engaging content, brief agencies, manage creative production, and maintain brand consistency across all touchpoints.
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- Excellent written and verbal communication skills, tailoring messaging for trade and consumer audiences.
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- Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
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- Bachelor's degree in Marketing or a related field, or equivalent hands‐on experience.
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- Based in Melbourne or Sydney, with the right to work in Australia.
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Highly Preferred Experiences

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- Track record running cost‐effective, targeted B2B social campaigns (TikTok, Instagram, Facebook) aimed at trade and builder audiences.
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- Data‐savvy—sourcing, segmenting, and using audience data to build and optimise campaigns.
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- Project‐management strength—coordinating multi‐market campaigns and retail‐display rollouts, including international supply timing and installation scheduling.
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- Self‐starter who thrives with autonomy and light direction, comfortable owning a marketing function largely solo with agency support.
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- Video and photography content creation for social (e.g., Premiere Pro).
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- Experience in flooring or building materials, or adapting global brand guidelines to local markets.
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- Strong portfolio demonstrating a genuinely digital‐first background; adjacent fields welcome (data/analytics, agency, or tech).
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Shaw Industries is an equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

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📌 Digital & Brand Marketing Strategist - COREtec Floors (Victoria)
🏢 Shaw Industries Group
📍 Victoria