CAMILLA is searching for a CRM Specialist to join our incredible Ecommerce tribe!

After 20 years in the fashion game, CAMILLA has grown to be a lifestyle brand that includes womenswear, menswear, childrenswear, swim, homewares and accessories!

As our CRM Specialist, you will be responsible for building campaigns and workflows and develop multichannel campaigns from end to end to drive conversion, reduce churn, increase frequency and AOV.

With technical experience in customer journey mapping, audience segmentation, and automation, you are confident to manage the channels effectively, and ensuring industry best practice standards are met.

On any given day, our CRM Specialist will…

- Lead the day-to-day planning, execution, and optimisation of CRM strategies across the organisation with a view to retaining existing customers, increasing brand loyalty, and expanding the company brand.
- Own the end-to-end production, build, testing, scheduling and deployment of CRM campaigns across email, SMS, push and emerging channels, ensuring campaigns are delivered accurately and on time.
- Manage the quality assurance processes for email marketing, SMS, push, and in-app messaging by ensuring the copy, images, and links are functional and effective.
- Development and execution of testing strategies to guarantee the most efficient approach for the organisation and its customers.
- Making sure the customer database is correctly segmented for targeted marketing activities.
- Continuously optimise customer lifecycle journeys through data-driven insights, testing and personalisation to drive acquisition, engagement, retention and conversion.
- Assist with the CRM journey for our loyalty members,



ensuring it is suitably tailored to the local market and on brand.
- Evaluate the performance of activity, build and analyse relevant reports, provide funnel conversion improvement ideas and actionable next steps from the results.
- Manage key CRM platforms and vendor relationships, ensuring tools are leveraged effectively to maximise campaign performance and customer engagement.
- Collaborate with other departments to ensure all journeys are adapted for relevancy (if appropriate) for each of our markets, supporting on global customer journeys.
- Support the execution of global CRM campaigns while tailoring customer journeys and communications to meet the needs of local markets.
- Be the 'voice of the customer', always asking yourself "What do I want the customer to Think, Feel and Do?" as a result of every communication.
- Keeping on top of the latest industry trends and competitor analysis to ensure you are generating fresh ideas for new campaigns.

Our perfect new Tribe Member possess the below:

- Meticulous attention to detail, able to deliver in a fast-paced environment and prioritise conflicting priorities.
- The ability to meet tight deadlines and outstanding time management skills.
- 3+ years' hands-on experience using CRM and campaign management platforms such as Salesforce Marketing Cloud, Emarsys, Klaviyo or similar, with demonstrated experience building,



deploying and optimising automated customer journeys.
- Collaborative and passionate with excellent communication and influencing acumen.
- Top quality analytical skills. A big part of your job involves gathering and analysing data to help you understand your customer base and coming up with suggestions for improving the existing strategy.
- Solid CRM or customer experience, with an online or retail background.
- The ability to demonstrate excellent planning skills and communicate with a number of audiences across multiple channels.
- Working experience in Fashion / Retail Industry preferred.

In return, CAMILLA offers some pretty amazing perks…

- Competitive remuneration and benefits package
- A Health and Wellbeing offering including yoga, boxing and meditation
- Stunning Head Office located in Alexandria, Sydney
- Flexible work practices
- End of Month Drinks and Quarterly Angel Awards with epic prizes
- Pet friendly office
- Paid Parental Leave
- Discounts and Uniform Allowances that will have you head to toe in CAMILLA

If you think you are our next CRM Specialist – apply now!

With love xx

At CAMILLA, you are seen for your heart, soul, talent, abilities, quirks, authenticity, drive, and individuality.

When welcoming a current member into our Tribe, we encourage applications from people of all ages, nationalities, abilities and cultures – including Aboriginal and Torres Strait Islander peoples, the LGBTQI+ community and people living with disability.

We will adjust our recruitment process to support accessibility needs

Equality will know no boundaries within our walls and wherever we go.

📌 CRM Specialist (Sydney)
🏢 Camilla
📍 Sydney