Freelance Marketing Data Engineer / Attribution Specialist
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Contract: ~1 month (project-based) | Start: ASAP | Location: Sydney based | Rate: Flexible - open to discussion
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I'm looking for an experienced Marketing Data / Attribution Specialist to support a short-term but meaningful data and attribution project for one of our clients. The engagement focuses on building a future‐proof, first‐party attribution setup across paid media, web and app environments.
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The Project
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Our client is designing a reliable attribution architecture that unifies advertising identifiers across the full customer journey – from ads to website to mobile apps.
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Your Responsibilities
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- Define the best data‐flow approach (e.g., Amplitude CDI vs direct warehouse integration)
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- Implement correct identifier capture and routing across platforms
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- Integrate event data across web, app and ad ecosystems
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- Lay the foundations for a multi‐touch attribution model using first‐party data
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- Evaluate and design the optimal attribution and data architecture
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- Ensure identifiers captured on‐site flow correctly into GA4, Meta CAPI, Google Ads, data warehouse, Amplitude
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- Implement event instrumentation and platform‐specific routing
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- Support identity resolution and audience activation use cases
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Required Skills & Experience
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- Strong experience across Marketing Analytics and Data Engineering
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- Hands‐on with event tracking & instrumentation, CDPs and MarTech data architecture, data warehousing patterns, identity resolution
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- Solid understanding of Google and Meta ecosystems
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- Comfortable working independently on a defined project
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Why This Role
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- Short, well‐defined project with real impact
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- Work on modern, first‐party attribution architecture
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- Adaptable, freelance engagement
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If you're interested – or know someone who'd be a great fit – feel free to reach out directly.
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📌 Attribution Implementation Specialist (New South Wales)
🏢 Motion Recruitment
📍 New South Wales
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