Job Description

Are you ready to shape the future of a member owned bank with a bold, digital first brand? MoveBank is seeking an experienced, visionary Brand & Digital Marketing Lead to steer our brand refresh and accelerate digital growth as we enter an exciting new chapter in 2026.

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Why MoveBank?

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- Lead a major brand transformation—blending heritage with a fresh, digital friendly identity.
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- Help set the strategic direction for digital marketing that drives real impact for our members and community.
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- Thrive in a collaborative, agile environment where your ideas are valued.
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What You'll Do

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- Lead and evolve brand strategy—positioning, architecture, and messaging—ensuring a consistent, compelling identity across every touchpoint.
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- Design the digital growth plan and lead integrated campaigns across web, social, email, search, and content—balancing brand building with performance.
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- Establish brand governance and creative standards; guide agencies and internal teams to deliver best‐in‐class work.
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- Champion data‐driven decision‐making—use insights to optimize channel mix, content, and conversion.
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- Oversee marketing technology usage (automation, segmentation, CRM integrations) to unlock personalized member experiences at scale.
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- Own and coordinate partners/vendors fostering a culture of creativity, accountability, and continuous learning.
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- Partner with stakeholders to ensure aligned roadmaps, member‐centric journeys,



and responsible marketing practices.
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- Plan and manage budgets, timelines, and resourcing for brand and digital initiatives, ensuring disciplined execution.
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About You

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- A brand builder with 3‐4+ years in modern marketing, including leadership across digital channels.
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- Strategic and hands‐on—you can set direction, brief teams, and roll up your sleeves to get work shipped.
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- Proven record driving growth through integrated campaigns, content strategy, SEO/SEM, social, and email.
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- Analytical mindset—comfortable with performance metrics, experimentation frameworks, and reporting.
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- Exceptional stakeholder management and communication skills; you thrive in rapid‐paced, cross‐functional environments.
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- Values‐led, member‐first approach with strong attention to detail and design standards.
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Bonus Points

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- Experience leading brand refreshes or digital transformation initiatives.
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- Familiarity with marketing automation, customer segmentation, data analytics, and CRO/UX practices.
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- Financial services or member‐owned organization experience.
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- A growth mindset and passion for mentoring teams.
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Ready to shape the future?

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Apply now and help MoveBank set a new standard for brand and digital excellence in member owned banking.

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Seniority level

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Mid‐Senior level

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Employment type

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Full‐time

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Job function

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Marketing and Sales

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📌 Brand & Digital Marketing Lead (Queensland)
🏢 MOVE Bank
📍 Queensland