Are you an inspiring sales leader who thrives on developing people, building customer relationships and delivering outstanding commercial results?

Brown Family Wine Group is one of Australia's most progressive and exciting wine companies, delivering consistent year-on-year growth that continues to outperform the market, with best-in-class innovation at the core of its DNA.

Combining proud family heritage with a bold vision for the future, Brown Family Wine Group offers an exceptional portfolio of iconic and emerging brands that enjoy market leadership across multiple categories.

The company continues to invest in portfolio growth, innovation and people development to underpin market leadership and create meaningful opportunities for its people.

About Us

Brown Family Wine Group is one of Australia's most loved and respected wine companies, built on over 130 years' experience in quality winemaking, market-leading innovation and family values that are at the heart of everything we do.

Our portfolio has grown over time to include leading wine brands such as Devil's Corner from Tasmania's East Coast, Tamar Ridge and Pirie from the Tamar Valley, Innocent Bystander from the Yarra Valley and, of course, Brown Brothers from Milawa, Victoria – the spiritual home of our business.

As one of Australia's most progressive wine companies, we continue to invest in our brands, innovation and our people to support long-term growth and maintain our position as a market leader.

We are a proud and passionate business with a strong values-driven culture. Most recently, we were recognised by Great Place to Work as one of Australia's 100 Best Workplaces for 2024, while also maintaining our certification as A Great Place to Work for eight consecutive years. We remain committed to creating an environment where our people can thrive and do their best work.

About the Role

Based in the Greater Sydney Region and reporting to the Regional Hub Sales Manager – North, the Field Sales Manager is responsible for leading, coaching and developing a team of Area Managers to deliver sales growth, executional excellence and strong customer relationships across New South Wales.





This role provides the critical link between sales strategy and execution in market, ensuring our brands win at the point of purchase across both the Retail and On-Premise channels. You will lead and develop a team of Area Managers, building capability and driving performance while maintaining strong relationships with key customers and stakeholders.

Partnering closely with the Regional Hub Sales Manager, you will foster a high-performance culture, support team development and ensure Brown Family Wine Group's sales initiatives, field operating standards and business priorities are consistently executed across the region.

Reporting to the Regional Hub Sales Manager – North, you will:

- Lead, coach and develop a team of Area Managers to deliver sales, distribution and profitability targets through best-in-class execution.
- Deliver the Brown Family Wine Group sales strategy and Annual Operating Plan across your assigned territory, translating priorities into clear field execution plans.
- Drive executional excellence across promotions, product launches, tasting programs and in-store activations.
- Build and maintain strong relationships with key customers, banner groups and industry stakeholders.
- Conduct regular in-market coaching, performance reviews and capability development to lift team performance.
- Monitor sales performance and market trends to identify opportunities to grow market share and improve outcomes.
- Collaborate with Sales, Marketing, Supply Chain and other internal teams to deliver strong customer and business results.
- Ensure compliance with company policies, operational standards and National Field Operating Standards.
- Contribute to a high-performance, collaborative Regional Hub Sales Team culture focused on continuous improvement.

About You





You are an energetic and engaging sales leader who enjoys developing people, building customer relationships and delivering exceptional commercial outcomes.

You thrive in a fast-paced environment and are passionate about coaching high-performing teams while driving executional excellence in market.

To succeed in this role, you will bring:

- Proven experience in a field sales leadership, regional management or similar people leadership role.
- Demonstrated success leading, coaching and developing high-performing sales teams.
- Robust commercial acumen and understanding of sales performance drivers.
- Excellent communication, coaching and stakeholder management skills.
- Strong analytical, planning and problem-solving capability.
- Experience interpreting sales data and translating insights into action.
- Ability to build collaborative relationships across customers and internal teams.
- Proficiency in CRM systems and Microsoft Office applications.
- Relevant FMCG or wine industry experience will be highly regarded.
- Tertiary qualifications in Business, Sales, Marketing or a related discipline will be viewed favourably.
- A current driver's licence and willingness to travel regularly.

Why Join Us?

- Be part of one of Australia's most progressive and exciting wine companies.
- Lead a passionate field sales team representing an exceptional portfolio of iconic and emerging market-leading brands.
- Play a key leadership role driving sales performance and execution across New South Wales.
- Join a collaborative and supportive sales leadership team within a business renowned for its culture and innovation.
- Great Place to Work Certified 2026.
- Generous employee benefits, including product discounts.

More Information

Further information and/or to obtain a copy of the Position Description, please contact [email protected].

If you thrive in a fast-paced environment and want to be part of a business recognised for market leadership and a highly regarded company culture, we would like to hear from you.

Applications will be reviewed as they are received, we encourage interested candidates to submit their application as soon as possible.

📌 Field Sales Manager – NSW (Sydney)
🏢 Brown Family Wine Group
📍 Sydney