- Drive strategic growth of the Capillary Electrophoresis (CE) and Human Identification (HID) portfolio across Asia Pacific and Japan (APJ)
- Deliver Annual Operating Plan (AOP) objectives through portfolio management, go-to-market strategy, portfolio positioning, omnichannel demand generation, and commercial enablement
- Translate global strategies into regionally relevant growth initiatives
- Develop integrated regional marketing strategies and provide strategic direction to territory and country marketing teams
- Collaborate with commercial leadership to accelerate customer adoption, strengthen market presence, expand market share, and deliver sustainable revenue growth
- Lead execution of regional marketing campaigns aligned with global strategies
- Develop and execute integrated, multi-channel marketing strategies tailored to CE and HID
- Use market trends, competitive analysis, and customer segmentation to guide campaigns
- Develop messaging and creative content with global and regional product market development teams
- Plan and execute recent product introductions, positioning actions, product rollovers, and lifecycle management strategies
- Identify, engage, and maintain key opinion leaders and customer advocates
- Maintain campaign performance dashboards and optimize future initiatives
- Monitor trends and competitive dynamics in relevant customer segments and applications
- Develop and deliver sales enablement tools with Product Management and Global Market Development
- Track marketing revenue contribution, funnel generation, campaign effectiveness, customer engagement, digital demand generation, market share growth, and KOL impact
- Collaborate with sales and commercial leaders, territory/regional marketing, digital marketing, global business units, product management, and service/support teams

Requirements

- 7-10 years of experience in life sciences, molecular biology, analytical instrumentation, or related industries
- Demonstrated success developing and executing marketing strategies that drive business growth




- Proven experience in market/customer analysis, go-to-market strategy development, and commercial enablement
- Strong ability to analyze and synthesize complex technical, market, and competitive data into actionable insights
- Demonstrated ability to manage multiple priorities across diverse markets and cultures
- Strong understanding of genomics applications
- Familiarity with capillary electrophoresis (CE) and the forensic industry
- Ability to translate business goals and market insights into actionable regional marketing initiatives and drive effective execution
- Ability to work effectively in a matrix organization across global, regional, country, and commercial teams, cultures, and geographies
- Ability to synthesize market, customer, competitive, and performance data into actionable insights and measure marketing effectiveness
- Ability to understand and navigate the diversity and complexity of APJ markets and adapt approaches accordingly
- Curious, adaptable, proactive, and willing to test new approaches, learn from results, and continuously improve
- Approximately 10-30% travel within APJ

Core Competencies

Demonstrates expertise in developing and executing integrated marketing strategies for Capillary Electrophoresis and Human Identification portfolios, driving business growth through market analysis, customer engagement, and commercial enablement across the Asia Pacific and Japan regions.

Highest-signal resume keywords

- Marketing Strategy Development
- Market Analysis
- Commercial Enablement
- Genomics Applications Knowledge
- Capillary Electrophoresis Familiarity

ATS Optimization Keywords

Hard Skills

- Portfolio Management
- Omnichannel Demand Generation
- Campaign Performance Optimization
- Product Lifecycle Management
- Sales Enablement Tools Development

Soft Skills

- Adaptability
- Proactivity
- Collaboration

Industry Keywords

- Life Sciences
- Molecular Biology
- Analytical Instrumentation
- Forensic Industry
- Customer Segmentation

Tools & Technologies

- Campaign Performance Dashboards
- Digital Demand Generation Tools

#J-18808-Ljbffr

📌 Regional Market Development Manager, Asia Pacific – Japan (Williamstown)
🏢 Jobtailor
📍 Williamstown