We are looking for a proactive and creative Brand & Content Marketing Specialist to support the marketing activities of Dahua's Emerging Business portfolio across Australia and New Zealand.
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This role is responsible for brand content creation, consumer marketing execution, website management, webinar coordination, media communications, and marketing campaign support.
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Key Responsibilities
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Media & Corporate Communications
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Support media relations, PR activities and partnership announcements.
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Coordinate corporate communications and customer success stories.
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Identify opportunities to strengthen brand awareness and reputation.
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Content & Brand Marketing
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Create marketing content including website articles, case studies, press releases and campaign materials.
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Ensure consistent brand messaging across all communication channels.
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Localise regional marketing content for the ANZ market.
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Consumer Marketing
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Support marketing initiatives for consumer product portfolios.
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Develop and execute consumer marketing campaigns across digital channels.
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Plan and manage content strategies for platforms such as TikTok.
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Coordinate content production with internal teams and external agencies.
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Monitor campaign performance and optimise marketing activities based on insights.
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Coordinate webinar planning, promotion and execution.
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Support integrated marketing campaigns, product launches and promotional activities.
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Prepare marketing assets and post-event communications.
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Qualifications
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Bachelor's degree in Marketing, Communications or a related field.
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3 - 5 years of experience in marketing, content marketing or branding.
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Excellent written and verbal communication skills.
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Solid copywriting and content creation abilities.
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Well-organised with strong project coordination skills.
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Experience in B2B/B2C technology or electronics industries is preferred.