The Opportunity

TOAST is looking for an experienced General Manager to join our leadership team and help lead the next stage of the agency's growth.

This is a senior commercial leadership role with responsibility across business performance, growth, new business, client relationships, people and operations.

Working closely with the Founder, you'll help set the direction of the business, drive profitable growth and ensure TOAST has the people, capability and commercial discipline to deliver on its ambitions.

We're looking for someone who has successfully led and grown an agency or professional services business. You'll be commercially sharp, comfortable owning a P&L;, robust with clients and genuinely motivated by new business and growth.

As TOAST expands further into digital, performance marketing, UX/UI, AI and digital transformation, you'll also play an important role in developing these capabilities into significant and recurring revenue streams.

The Role

As General Manager, you'll take responsibility for the commercial and operational performance of the agency.

You'll work across the business to improve revenue, profitability and performance, while actively driving new opportunities and strengthening our client relationships.

Your responsibilities will include:

- Owning revenue, profitability, forecasting and commercial performance
- Building and managing a strong new-business pipeline
- Driving new client acquisition and leading key pitches
- Growing existing client relationships and identifying new opportunities
- Increasing recurring and retainer-based revenue
- Working with the Founder to set and execute the agency's growth strategy
- Developing current services and commercial propositions
- Overseeing resourcing, utilisation and operational performance
- Supporting and developing the leadership team
- Building a high-performance and accountable culture
- Ensuring TOAST continues to attract and retain great people
- Helping determine where we invest, hire, partner and build capability

Growth & New Business

Growth will be a significant part of your role.





You'll take an active role in building TOAST's pipeline, developing senior relationships and converting opportunities into long-term client partnerships.

We're looking for someone who is comfortable creating opportunities, not simply responding to briefs.

You'll bring your own relationships and networks while also developing current ones. You'll lead senior client conversations, shape opportunities, develop commercial models and work with our team to pitch and win business.

You'll also look closely at our existing client portfolio, identifying opportunities to broaden relationships across strategy, brand, creative, digital, performance and transformation.

A key measure of success will be our ability to turn more project engagements into larger, longer-term client relationships.

Building What's Next

TOAST is continuing to evolve.

Alongside our established strategy, brand and creative capabilities, we're investing further in:

- Performance marketing
- Digital strategy
- UX/UI and digital products
- AI and automation
- Digital transformation

You'll help us determine how these capabilities are structured, positioned and commercialised.

You don't need to be a technical specialist in each discipline, but you should understand the digital landscape and be able to identify where these capabilities can solve client problems and create commercial opportunities.

You'll help us build the right internal capability, external partnerships and propositions to scale these areas profitably.

About You

You'll likely have 10-15+ years' experience in a senior leadership role within an agency, consultancy, digital business or related professional services environment.

You may currently be a General Manager, Managing Director,



Commercial Director, Agency Director, Growth Director or senior Client Partner.

More important than your current title is what you've been responsible for.

You'll have demonstrated experience in:

- Owning and improving commercial performance
- Growing agency or qualified services revenue
- Winning significant new business
- Building and managing senior client relationships
- Growing existing accounts
- Managing budgets, forecasts, margins and resourcing
- Leading multidisciplinary teams
- Developing new services or revenue streams
- Building recurring revenue
- Leading through growth and change

You'll be commercially driven, entrepreneurial and comfortable being accountable for results.

You'll understand how to balance growth, profitability, people and great work.

You'll also have a strong interest in how digital, technology and AI are changing our clients' businesses and the future of the agency industry.

What Success Looks Like

Success in this role will be clear and measurable.

TOAST is growing profitably.

Our new-business pipeline is stronger and more predictable.

We're winning more high-value clients and engagements.

Existing client relationships are growing.

Recurring revenue is increasing.

Our digital, performance and AI capabilities are becoming meaningful revenue streams.

Margins and operational performance are improving.

Our leadership team is performing well and accountable for results.

And the agency has the structure, capability and momentum to support its next stage of growth.

Why TOAST

TOAST is an independent agency with an established reputation, strong clients and an ambitious plan for the future.

We're at a point where there is significant opportunity to build on what we've created and shape what the business becomes next.

This role offers genuine influence across the agency, from commercial strategy and new business through to people, capability and investment.

We're looking for a commercial leader who can help us turn that opportunity into growth.

📌 General Manager / Commercial and Growth (Sydney)
🏢 TOAST® - Strategic Brand Makers
📍 Sydney