About Nectar Brands

Nectar Brands is a growing healthcare group at the forefront of digital health and alternative medicine in Australia. Recognised as Australia’s #8 fastest-growing startups in 2023 by The Australian Financial Review, our portfolio spans digital healthcare and therapeutics, with ongoing expansion. We’re pioneering and defining what high-quality digital healthcare and alternative therapeutics can look and feel like for Australian patients, building trusted brands that make better healthcare more accessible.

About The Role

As our Growth Marketing Manager – Medicinal Cannabis, you’ll be responsible for driving the marketing and growth of the medicinal cannabis brands across our portfolio.

Your primary focus will be Polln, our digital healthcare clinic, where you’ll drive patient acquisition, conversion and retention. You’ll develop and execute growth initiatives across relevant channels, continually testing and optimising performance. With a strong understanding of our audience, conversion funnels and lifecycle marketing, you’ll use data and insights to identify opportunities and turn them into measurable growth.

You’ll also lead marketing activity for our therapeutic brands Cultiva and Blüm, translating brand and commercial priorities into effective pharmaceutical marketing across HCP and prescriber engagement, education, product launches and ongoing brand activity.

This is a hands-on, commercially minded and data-driven role, working collaboratively across our marketing team and wider business to turn growth opportunities into action. You’ll have genuine ownership of growth across established healthcare brands, with the autonomy to identify opportunities, test recent approaches and directly influence commercial performance.

What You'll Do

- Own Polln’s marketing growth plan,



translating commercial targets and performance data into clear quarterly priorities across acquisition, conversion, retention and investment.
- Drive patient acquisition and clinic growth across paid, organic, referral and emerging channels, with a focus on sustainable, measurable growth.
- Lead paid media performance, owning channel strategy, targeting, budget allocation, testing and optimisation in partnership with our media agency.
- Own CRM, lifecycle and retention, developing email, SMS and automated journeys that improve conversion, engagement, rebooking, reactivation and lifetime value.
- Optimise the patient funnel end to end, using data, insight and experimentation to identify friction, improve conversion and scale what works.
- Lead Polln’s brand and growth marketing, turning patient insight, positioning and category understanding into compliant campaigns that build awareness, trust and demand.
- Shape content, social and search priorities, working collaboratively across the marketing team to deliver relevant, distinctive and compliant content that supports growth.
- Drive marketing activity across Cultiva and Blüm, translating brand and commercial priorities into HCP engagement, education, product launches, communications and events.

What we're looking for

We’re looking for a commercially minded, analytical and hands-on growth marketer who can take ownership of performance, identify opportunities and turn them into measurable growth.





You’ll ideally have:

- 6+ years’ experience in growth, performance, digital or commercial marketing, ideally within a consumer/D2C or HCP-facing environments.
- A proven track record of driving customer or patient acquisition, conversion and measurable growth.
- Strong hands-on experience across paid media, CRM/lifecycle marketing and funnel optimisation, including Google Ads and Meta.
- Strong analytical skills, with experience using GA4, advertising platforms and CRM data to identify insights, inform decisions and uncover growth opportunities.
- A strong testing and experimentation mindset, with the ability to turn insights into clear actions and measurable improvements.
- Strong commercial acumen, with the ability to connect marketing activity and investment to revenue, growth and broader business outcomes.
- Excellent stakeholder and agency management skills, with experience briefing creative teams and working cross-functionally with Clinical, Regulatory and Commercial stakeholders.

Experience in a fast-growing healthcare start-up, pharmaceutical, medicinal cannabis, wellness or other regulated workplace will be highly regarded. Why Nectar Brands?

Join a growing healthcare business where your work can make a genuine impact.

We’ve helped more than 20,000 patients across Australia, and we’re continuing to grow our brands, expand our reach and build what’s next in healthcare. You’ll have the opportunity to take real ownership, work alongside an ambitious team and directly contribute to our next stage of growth.

We’re proud of our collaborative and vibrant culture, with advantages including staff discounts, regular team activities, your birthday off, professional development, brand merchandise and more.

📌 Growth Marketing Manager - Medicinal Cannabis (Melbourne)
🏢 Nectar Brands
📍 Melbourne