About Zeekr:

- ZEEKR is a premium electric vehicle brand under the Geely Group, dedicated to pioneering innovation in smart, sustainable mobility. As part of Geely’s ecosystem, ZEEKR embodies cutting-edge design, advanced technology, and user-centric electric mobility experiences.

About Geely:

- Geely is a global leader in smart electric vehicles and automotive innovation.

- Own iconic brands like Geely Auto, Zeekr, Volvo, Polestar, Lotus, and hold a 17% stake in Aston Martin.

- With $100B+ assets and 140,000+ employees worldwide.

- 30,000+ engineers & designers across China, Sweden, the UK, the U.S., and Germany.

- 4,000+ sales/service locations worldwide.

- Fortune Global 500 company for 13 consecutive years.

- Pioneering AI-driven automotive solutions with one of the largest cloud computing centers (1.02 Exaflops/sec).

- Geely’s Geespace launched 20 satellites to enable safe autonomous driving.

- World-class digitalisation and AI-driven manufacturing.

- Mission &
- Vision:

A Sustainable Future, A Better World

- Core Value:

Truth-seeking & practical, hardworking & enterprising, collaborative & innovative

- Culture:

Achiever, Problem-Solving, Benchmarking, Compliance

Role Summary:

- The Head of Branding is responsible for leading the development, execution and continuous evolution of the ZEEKR brand in Australia.

- This role will shape the brand's long-term positioning, customer perception and market presence, ensuring a consistent and premium brand experience across all touchpoints. Working closely with local leadership, headquarters and cross-functional teams, the position will drive brand strategy, communications, content development, customer engagement and integrated campaign initiatives that support both brand equity and business growth.

- As a senior marketing leader, the role also contributes to broader marketing planning and commercial initiatives, ensuring alignment between brand objectives and overall business strategy.

Key Responsibilities:

Brand Strategy &

- Brand Development

- Develop and execute the long-term brand strategy for the Australian market.

- Establish and maintain a clear, differentiated and compelling brand positioning.

- Ensure consistent application of brand identity, brand guidelines and communication principles across all customer touchpoints.

- Monitor brand health, customer perception and market positioning,



recommending strategic improvements where required.

- Drive initiatives that strengthen brand awareness, consideration and preference.

Brand Communications &

- Public Relations

- Lead brand communication strategies across earned, owned and shared channels.

- Oversee media relations, corporate communications, executive visibility and reputation management activities.

- Develop key messaging frameworks and communication narratives aligned with brand objectives.

- Manage external agencies, PR partners and communication stakeholders.

- Support crisis communication and brand reputation management when required.

Creative, Content &

- Storytelling

- Define the creative direction and content strategy for the Australian market.

- Lead the development of brand campaigns, storytelling initiatives and content programs that enhance customer engagement.

- Ensure all creative assets reflect premium brand standards and market relevance.

- Oversee content production across multiple channels and customer touchpoints.

- Foster innovative approaches to brand expression and customer engagement.

Brand Experience &

- Customer Engagement

- Lead initiatives that enhance the end-to-end customer brand experience.

- Ensure consistency between brand promise and customer experience delivery.

- Support the development of retail experience concepts, experiential marketing activities and customer engagement programs.

- Collaborate with Sales, Network and Customer Experience teams to strengthen customer satisfaction and advocacy.

- Drive initiatives that deepen emotional connection between customers and the brand.

Integrated Campaign Leadership

- Lead the strategic development of integrated marketing campaigns from a brand perspective.

- Partner with Product, Digital, Media, CRM and Commercial teams to ensure consistent campaign execution.

- Provide strategic guidance on campaign positioning, messaging and customer targeting.

- Support vehicle launch campaigns and major commercial initiatives.





- Evaluate campaign effectiveness and identify opportunities for optimisation.

Partnerships, Sponsorships &

- Strategic Collaborations

- Identify and develop strategic partnerships that enhance brand visibility and relevance.

- Lead sponsorship, ambassador and collaboration programs aligned with brand objectives.

- Evaluate partnership opportunities from both brand and commercial perspectives.

- Build relationships with key industry, cultural and lifestyle stakeholders.

Customer Insights &

- Market Intelligence

- Monitor market trends, customer behaviour and competitive activities.

- Translate customer insights into actionable brand and marketing strategies.

- Identify emerging opportunities to strengthen brand competitiveness and relevance.

- Support leadership with strategic recommendations based on market intelligence.

Headquarters Collaboration &

- Leadership

- Serve as the primary local leader for brand-related collaboration with headquarters.

- Drive localisation of global brand initiatives and ensure alignment with local market requirements.

- Influence regional and global stakeholders through data-driven recommendations and market insights.

- Lead and develop high-performing internal and external teams to achieve brand objectives.

- Act as a senior contributor to the overall marketing and commercial strategy of the business.

Qualifications:

- Bachelor's degree in Marketing, Communications, Business or a related discipline.

- Minimum 10 years of experience in automotive OEM, premium consumer brands or related industries.

- Proven experience leading brand strategy, communications and integrated marketing initiatives.

- Strong understanding of premium brand building, customer engagement and market positioning.

- Demonstrated success in managing agencies, external partners and cross-functional stakeholders.

- Experience influencing senior leadership teams and headquarters stakeholders.

- Robust commercial acumen with the ability to connect brand investment to business outcomes.

- Exceptional communication, presentation and storytelling skills.

- Previous leadership experience at Senior Manager, Associate Director, Director or equivalent level is highly regarded.

- Full and unrestricted working rights in Australia are required. Visa sponsorship is not available for this role.

📌 Head of Branding (Automotive/OEM) (Southern Sydney)
🏢 ZEEKR International
📍 Southern Sydney