Job Description

At Andaz, we create inspiring experiences shaped by local culture, genuine connection and a sense of discovery. Our approach is fresh, unscripted and deeply connected to place.

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We are seeking a creative, organised and commercially minded Marketing Assistant to join the Sales & Marketing team at Andaz Gold Coast.

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Reporting to the Director of Sales & Marketing, with a dotted line to the Marketing Specialist, this role supports the delivery of integrated marketing activity across the hotel, accommodation, wellness experiences and four distinctive food and beverage venues.

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This is an exciting opportunity for an emerging marketing professional who enjoys balancing creativity with coordination, digital content with commercial outcomes, and big ideas with thoughtful execution.

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The opportunity

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As Marketing Assistant, you will help bring the Andaz Gold Coast story to life across campaigns, social media, public relations, partnerships, events and digital platforms.

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No two days will look the same. You may be coordinating a content shoot, preparing a creative brief, launching a seasonal dining campaign, hosting an influencer visit, updating digital channels or supporting a hotel activation.

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You will work closely with colleagues across the hotel to deliver marketing initiatives that build awareness, strengthen guest engagement and drive revenue.

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What you will do

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Marketing and brand execution

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- Support the delivery of the annual marketing and communications strategy across accommodation, wellness and food and beverage.
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- Coordinate integrated campaigns designed to increase awareness, consideration, engagement and revenue.
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- Assist with seasonal campaigns, brand activations, promotions and new product launches.
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- Manage campaign timelines, creative assets and stakeholder communication.
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- Ensure all activity reflects Hyatt and Andaz brand standards and the hotel's distinctive luxury lifestyle positioning.
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Content and creative

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- Create and curate engaging photography, video and written content.
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- Develop content calendars and deliver social-first storytelling across Instagram, Facebook, LinkedIn and emerging platforms.
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- Coordinate content shoots, including shot lists, talent, suppliers and post-production requirements.
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- Prepare creative briefs and support the production of collateral, signage, menus,



promotional materials and digital assets.
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- Maintain an organised and current library of photography, videography and brand assets.
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Social media and community management

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- Manage the day-to-day execution of Andaz Gold Coast's social media channels.
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- Create, schedule, publish and monitor content that builds community and brand awareness.
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- Respond to enquiries and online conversations in a timely and brand-appropriate way.
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- Track performance and prepare reports with insights and recommendations.
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- Support paid social activity through campaign and asset coordination.
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Food and beverage marketing

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- Support marketing for the hotel's four food and beverage venues.
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- Coordinate menu launches, seasonal promotions, signature events and venue campaigns.
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- Partner with venue leadership to identify opportunities that drive patronage, reservations and visibility.
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- Coordinate photography, promotional materials, content and digital updates.
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Public relations, media and influencers

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- Support public relations activity across luxury travel, lifestyle, food and business media.
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- Coordinate media stays, press visits, photo shoots and familiarisation programs.
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- Build relationships with journalists, content creators, influencers and key opinion leaders.
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- Manage influencer partnerships from briefing through to content delivery and reporting.
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- Assist with media releases, media kits, award submissions and PR reporting.
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- Monitor coverage and maintain an accurate media database.
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Partnerships, events and experiences

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- Support strategic partnerships, sponsorships and brand collaborations.
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- Assist in identifying opportunities with premium brands, tourism partners, local businesses and cultural organisations.
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- Coordinate hotel events, restaurant launches, VIP experiences and community activations.
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- Represent Andaz Gold Coast at events when required.
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- Coordinate event collateral, guest communication, photography and post-event reporting.
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Digital platforms and administration

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- Maintain content across the hotel website, Hyatt Brand Manager and approved digital platforms.
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- Coordinate updates to online travel agencies, listings, partner websites and brand assets.
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- Monitor campaign and website performance to identify opportunities for improvement.
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- Support budgets, purchase orders, invoices, expenses and supplier payments.
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- Maintain marketing calendars, campaign trackers, reports and asset libraries.
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- Coordinate media, influencer, partner and complimentary accommodation requests.
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- Provide presentation, travel and administrative support to the Director of Sales & Marketing.
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About you

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You are curious, proactive and highly organised, with a genuine interest in luxury hospitality, lifestyle, food and beverage, travel or destination marketing.

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You will bring:

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- Previous experience in a marketing, communications, social media or administrative role.
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- Solid written communication and storytelling skills.
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- A confident understanding of social media platforms and content creation.
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- Excellent organisation, attention to detail and time management.
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- The ability to coordinate multiple projects and deadlines.
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- A collaborative approach and confidence working with a variety of stakeholders.
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- An interest in photography, video, design, digital marketing, events or public relations.
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- Commercial awareness and an understanding of how marketing supports revenue.
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- Confidence using Microsoft Office and digital marketing platforms.
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- Flexibility to attend shoots, activations and events outside standard business hours when required.
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Experience within hospitality, tourism, luxury, lifestyle or food and beverage marketing will be highly regarded.

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Our purpose

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We care for people so they can be their best.

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Care begins with empathy and authentic human connection. We see people as individuals and create personal experiences that make a meaningful difference.

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Our values guide how we work:

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Respect. Integrity. Empathy. Wellbeing. Inclusion. Experimentation.

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At Andaz, we are fresh and stimulating, inspired by our surroundings and free from unnecessary barriers. We celebrate curiosity, individuality and local culture.

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Join us and help shape the story of Andaz Gold Coast.

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📌 Marketing Assistant (City of Gold Coast)
🏢 Andaz Gold Coast
📍 City of Gold Coast