Job Description

Bianca Spender is a contemporary Australian fashion house defined by intelligent design, fluid tailoring and a commitment to conscious creation. The brand sits at the intersection of craftsmanship, modern femininity and thoughtful innovation.

n

We are seeking a Social Media & Communications Manager to lead the execution and consistency of Bianca Spender's brand voice across all customer touchpoints.

n

This role is responsible for translating brand storytelling into compelling digital communications, overseeing social media strategy and execution, managing PR relationships, and ensuring consistency across all written communications.

n

The Role

n

Reporting to the Brand Director, the Social Media & Communications Manager acts as the custodian of the brand voice, ensuring clarity, consistency and resonance across all communication channels.

n

This role sits at the intersection of brand storytelling, digital communication and public relations, working closely with the Digital & Merchandising Manager to ensure alignment between brand narrative and commercial strategy.

n

Key Responsibilities

n

n
- Execute Bianca Spender's social media strategy across Instagram, TikTok and emerging platforms
n
- Manage the social content calendar including scheduling, publishing and campaign rollouts
n
- Translate seasonal campaigns and brand moments into platform-native storytelling
n
- Identify reactive and culturally relevant content opportunities aligned with brand tone
n
- Monitor performance metrics including engagement, reach, audience growth and content effectiveness
n
- Manage day-to-day community engagement and customer interaction
n

n

Copywriting & Brand Voice

n

n
- Own written communications across all brand touchpoints, including:
n
- EDM campaigns and automated lifecycle flows
n




- Website and e-commerce copy
n
- Campaign messaging
n
- Digital storytelling content
n
- Wholesale and trade communications
n
- Maintain a consistent and elevated brand tone across all channels
n
- Collaborate with the Digital & Merchandising Manager to align messaging with trade and stock strategy
n
- Support the development of seasonal storytelling frameworks and brand narratives
n

n

Public Relations

n

n
- Manage PR communications and media relationships
n
- Draft press releases and media materials
n
- Coordinate Fashion Week and campaign press outreach
n
- Track and report on media coverage and PR performance
n
- Ensure PR messaging aligns with seasonal campaigns and brand positioning
n

n

Influencer & Brand Partnerships

n

n
- Manage influencer seeding and organic partnerships
n
- Identify aligned creators and brand collaborators
n
- Coordinate influencer gifting and relationship management
n
- Support amplification of key brand moments through partnerships and digital storytelling
n

n

Experience & Skills

n

n
- 5+ years' experience in social media, communications or PR within fashion, lifestyle or premium brands
n
- Exceptional copywriting and editorial capability
n
- Experience managing public relations and media outreach
n
- Deep understanding of social media platforms and digital content behaviour
n
- Strong organisational and project management skills
n
- Ability to translate creative direction into engaging digital execution
n
- Strong communication and collaboration skills
n

n

Personal Attributes

n

n
- Strong creative and brand sensitivity
n
- Highly organised with strong attention to detail
n
- Proactive and solutions-focused
n
- Collaborative and confident working cross-functionally
n
- Comfortable operating within a small, agile team setting
n

#J-18808-Ljbffr

📌 Social Media & Communications Manager (New South Wales)
🏢 Bianca Spender
📍 New South Wales