Business Development Manager - New Accounts NSW | Car + OTE $120-140K

HEQS Wholesales Pty Ltd is an Australian family-owned manufacturer, importer and wholesaler of furniture and appliances, trading since 2007. We run an 11,000 sqm factory producing 120+ couches and beds a day, source from nine countries, and hold more than 1,000 products in our own Sydney, Melbourne and Brisbane warehouses. We supply furniture and bedding retailers, commercial fit-out and project builders, student accommodation and co-living operators, aged care, NDIS and the hospitality sector.

The role, in one line

This is new business. Current leads, new markets, new accounts. You are not inheriting a run and you are not here to take repeat orders from customers who already buy from us.

What you will actually do

Open new accounts across New South Wales and the ACT – furniture and bedding retailers, commercial fit-out and project builders, student accommodation and co-living operators, hospitality and accommodation

Work the segment contact files we already hold and turn them into meetings, meetings into quotes, and quotes into orders

Quote FF&E; and volume packages and follow them through to delivery rather than handing them off

Get us registered and active on the procurement panels that matter

Run your territory through Microsoft Dynamics 365 – activity, pipeline and forecast, kept current

Feed what you hear in the market back into ranging and product decisions

What we put behind you

This is the part most sales roles do not have, and it is the reason we can ask you to spend your day in front of customers instead of at a keyboard.

An offshore sales support team handling research, qualification and quoting admin

AI-assisted outreach, so the first contact is often already made before you pick up the phone





Microsoft Copilot for meeting preparation and account briefings

Segment contact files across nine sectors, already built and waiting to be worked

Direct import and our own factory, so you can move on price and commit to lead times other reps cannot

Stock in three states, so the first order you win can ship in days

How we work

Hybrid, and we mean it. We do not want you sitting in Smithfield from nine to five – that is a waste of your day and ours. Come in for team sessions, product training and planning. The rest of the time you are in front of customers, or working from wherever is closest to your next appointment.

Who this suits

You are ready to go. You have opened accounts from cold before and you can tell us the numbers – how many, what they were worth, how long they took.

You are detailed. Quotes are right the first time. Follow-ups happen on the day you said they would. Nothing sits in your inbox for a week.

You are on the ground. You would rather be in a showroom, a warehouse or a site office than in a meeting about a meeting.

You take the customer’s job seriously. When a project needs an extra trip, an extra check or an extra phone call to land properly, you make it – because that is what earns the second order.

You execute. We will give you the strategy, the tools and the leads. What we need back is delivery against what you promised.





This is not the role for someone who needs to be chased, or who is more comfortable planning the work than doing it.

Two or more years opening new B2B accounts on the road, with results you can put numbers to

Genuine attention to detail in quoting, documentation and follow-through

Comfortable with CRM discipline – we use Microsoft Dynamics 365 and will train you on it

Current Australian driver’s licence and full working rights in Australia

Able to run a state territory independently without day-to-day supervision

Highly regarded

Background in furniture, bedding, appliances, joinery, FF&E; or building products

Project or tender quoting, or experience with procurement panels such as VendorPanel or buy.nsw

Existing relationships in student accommodation, build-to-rent, commercial fit-out, hospitality or furniture retail

What we offer

Base of $70,000 to $90,000 depending on experience, plus superannuation

Uncapped commission on what you bring in – on-target earnings of $120,000 to $140,000

Fully maintained company vehicle with all running costs covered

Laptop and phone

Hybrid working and real autonomy over your territory

Offshore support team, AI outreach and Copilot behind you

Staff discounts across our furniture and appliance range

Long‑term stability with an Australian family-owned business trading since 2007

Our commitment to inclusion

HEQS acknowledges the Traditional Custodians of the lands on which we live and work, and pays our respects to Elders past, present and emerging. We are an equal‑opportunity employer and warmly encourage applications from Aboriginal and Torres Strait Islander peoples, and from veterans and ex‑Australian Defence Force personnel.

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📌 Business Development Manager - New Accounts NSW | Car + OTE $120-140K (New South Wales)
🏢 HEQS Wholesale Group
📍 New South Wales