Job Description

PPC & SEO Specialist Local Lead Generation Optimization

n

East Bunbury, WA, Australia

n

Job Openings PPC & SEO Specialist Local Lead Generation Optimization

n

About the job PPC & SEO Specialist Local Lead Generation Optimization

n

PPC & SEO Specialist Local Lead Generation Optimization
n Scope: Part time / Project-Based
n Rate: Candidate to propose their own rate

n

Job Description:

n

We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations.

n

Key Goals:

n

Reduce CPA from $35$40 to $20$22

n

Rebuild or optimize Google Performance Max campaigns

n

Increase qualified lead volume within 1520km radius

n

Improve local SEO rankings and organic visibility

n

PPC Management

n

Audit current Google Ads (PMax) campaigns and past performance

n

Build optimized campaigns targeting local keywords and geographic areas

n

Set up conversion tracking, budget limits, ad scheduling, and retargeting

n





Conduct A/B testing on creatives and keyword strategies

n

Continuously optimize to achieve CPA and lead targets

n

SEO Optimization

n

Conduct local SEO audits and competitor analysis

n

Optimize on-page content, metadata, and Google Business Profile

n

Build local backlinks, citations, and directory listings

n

Recommend blog topics and content strategies (if needed)

n

Enhance mobile-friendliness, page speed, and technical SEO

n

Communication & Reporting

n

Share daily performance updates on CPA, ad spend, and conversions

n

Attend weekly check-ins for campaign review and strategy adjustments

n

Document and explain campaign changes and test strategies

n

Deliver clear reports with actionable insights

n

Ideal Candidate Profile:

n

2+ years of hands-on experience in PPC (especially Google PMax) and local SEO

n

Proven success in lead generation for service-based or local businesses

n

Strong grasp of digital marketing KPIs: CPA, CTR, ROAS, etc.

n

Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB

n

Excellent English communicationclear, proactive, and data-driven

n

Able to provide samples of past campaigns and performance-based results

#J-18808-Ljbffr

📌 PPC & SEO Specialist Local Lead Generation Optimization (Bunbury)
🏢 Gentask Virtual Assistance Services
📍 Bunbury