Job Description

Darwin Airport Group is seeking a commercially driven Marketing Manager – Channels & Strategy to establish and lead a new customer growth capability across our diverse airport precinct portfolio, including parking, hotels, retail, food and beverage, tourism products, and future commercial developments.

n

This newly created role will drive how marketing investment decisions are made across the business by developing customer insights, CRM strategy, channel optimisation, growth initiatives, and performance measurement frameworks.

n

About the Role

n

n
- Reporting to the Executive General Manager – Commercial, you will:
n
- Develop and lead customer growth and CRM strategies across the airport precinct.
n
- Drive customer acquisition, retention, loyalty, and lifetime value initiatives.
n
- Develop channel strategies across paid, owned, and earned media.
n
- Identify growth opportunities across multiple business streams.
n
- Establish marketing performance, attribution, and ROI reporting frameworks.
n
- Provide commercial insights and business cases to inform investment decisions.
n
- Lead pricing, promotion, and customer offer optimisation initiatives.
n
- Build organisational capability in CRM, customer analytics, and marketing effectiveness.
n

n

About You

n

You are a strategic and analytical marketer who combines commercial thinking with a solid understanding of customer behaviour and growth marketing.

n

You'll bring:

n

n




- Experience in marketing strategy, CRM, customer analytics, growth, or commercial marketing.
n
- Strong commercial and financial acumen.
n
- Proven ability to use data and insights to drive business growth.
n
- Experience developing business cases and performance reporting.
n
- Strong stakeholder engagement and influencing skills.
n
- A practical, test-and-learn approach to innovation and continuous improvement.
n
- Experience in aviation, tourism, hospitality, retail, hotels, or destination-based businesses will be highly regarded.
n

n

Why ADG?

n

At Airport Development Group, we support communities across the Northern Territory through safe, reliable, and well-managed airport operations.

n

You will join a values-led organisation that supports growth, balance, and wellbeing. We offer development opportunities, supportive leadership, additional leave entitlements for eligible staff, access to wellbeing programs, and salary packaging options.

n

Your work will directly support senior leaders and contribute to ADG's focus on safety, compliance, service, and operational excellence.

n

Join Us & Make an Impact!

n

At ADG, we value equality, diversity, and inclusion. We encourage applications from Aboriginal and Torres Strait Islander peoples, people with disabilities, and people from culturally diverse backgrounds.

n

Join a forward-thinking team where your expertise will make a real impact.

#J-18808-Ljbffr

📌 Marketing Manager - Channels and Strategy (Darwin City)
🏢 Airport Development Group
📍 Darwin City