Job Description

- Own COREtec's brand and awareness across ANZ, with a strong emphasis on social — keeping the brand consistent while adapting global USFloors guidelines to the local market.
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- Run the social ecosystem — TikTok, Instagram, Facebook, and LinkedIn — across both organic and paid, with a focus on cost-effective, tightly targeted ads rather than broad spend.
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- Build B2B campaigns that reach our customers and the trade directly. Source and use audience data to power and sharpen those campaigns.
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- Produce and adapt on-brand content for online and offline channels using Adobe Creative Suite (Photoshop, Lightroom, InDesign), including photo and video built for social.
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- Plan and project-manage in-market activations and retail display rollouts end to end — coordinating international supply and logistics timing, installation schedules, and sales-training windows so everything lands on time.
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- Manage the creative/media agency and freelancers, analyse and report on campaign and agency performance, and present plans and results to APAC leadership.
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Requirements

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- Minimum 3 years in a marketing role, ideally in building products, flooring, interiors, homewares, or a related trade, retail, or interior design sector.
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- Proven hands-on experience across social media, email marketing, and paid digital advertising (Meta, Google).
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- Ability to create and adapt engaging content, brief agencies, manage creative production,



and maintain brand consistency across all touchpoints.
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- Excellent written and verbal skills, with the ability to tailor messaging for both trade and consumer audiences.
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- Working knowledge of Adobe Creative Suite (Photoshop, InDesign, Lightroom).
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- Bachelor's degree in Marketing or a related field, or equivalent hands-on experience.
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Core Competencies

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Demonstrates expertise in managing brand awareness and marketing campaigns across social media platforms, with a robust focus on content creation and audience engagement. Proficient in project management and collaboration with creative agencies to ensure timely execution of marketing strategies.

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Highest-signal resume keywords

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- Social Media Management
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- Content Creation
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- B2B Campaign Development
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- Adobe Creative Suite
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- Digital Advertising
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ATS Optimization Keywords

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Hard Skills

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- Social Media Marketing
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- Email Marketing
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- Paid Digital Advertising
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- Campaign Analysis
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- Project Management
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Soft Skills

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- Excellent Written Communication
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- Excellent Verbal Communication
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Certifications & Qualifications

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- Bachelor's Degree in Marketing
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Industry Keywords

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- Building Products
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- Flooring
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- Interiors
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- Homewares
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- Retail
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Tools & Technologies

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- Adobe Photoshop
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- Adobe InDesign
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- Adobe Lightroom
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- Meta Ads
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- Google Ads
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📌 Digital & Brand Marketing Strategist (Victoria)
🏢 Jobtailor
📍 Victoria