Job Description

GTM was set up 11 years ago by an ex-journo, who saw brands struggling to capture the media's attention with their press releases. So, he created a PR agency and filled it with journos who could help clients tell their story to the press.

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80% of our clients are not‐for‐profits, which we love.

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Candidate Overview:

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We're after a Senior Account Director (someone who has been around the block a few times) & who is comfortable in a room talking all things Media.

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We need a leader, who gets what clients are looking for and is happy to put ideas on the table to help both clients and GTM to smash their goals.

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Client Management:

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You run your accounts – the strategy, the reporting, the delivery and the day‐to‐day.

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You understand your clients' goals and create monthly, quarterly and annual PR strategies that align.

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You can write a pitch for media that cuts‐through.

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You are hands‐on in story creation for your clients – creating news hooks and interviewing case studies.

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You are not afraid to pick up the phone to top‐tier journalists to pitch stories, float ideas and organise coffee (bonus points for prior connections).

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You get the need for process and delivering things both on time and on budget.

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You are an ideas machine with the honed skill of adapting and changing tact quickly to achieve for your clients.

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You understand the importance of great client rapport and relationships.

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In year 2, we offer bonuses for retaining and growing accounts.

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Leadership and Mentorship:

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We need people who want to pass on the skills they have - the team above you, are committed to doing the same for you.

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Experience in managing a small team of thinkers

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Strategic Planning:

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We need you to be comfortable developing:

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Media & PR campaigns

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Ongoing communication strategies for your reliable of clients

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Crisis Communications plans and management

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Campaign Delivery

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You'll need to be able to deliver the following with the team:

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PR campaigns

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Strong Media Relations

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Qualifications:

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Must have a bachelor's degree in communications, PR or Media

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A minimum of five years newsroom experience and/or PR agency experience

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Creative, strategic thinkers wanted

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Must be a permanent resident

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Work from home 4 days a week from Syd or Mel

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Lovely bunch of people

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PS - we'll be asking you to complete a 1-hour task at the second stage of the interview process, so you can show off your media skills.

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📌 Senior Account Director (Victoria)
🏢 @
📍 Victoria