Job Description

Knog is an award-winning, world-renowned cycling & outdoor accessories brand founded in 2002 by friends Hugo Davidson & Mal McKechnie - who still lead the business today. Knog's mission is to make world-class nightsports products that are technically unkonventional, keeping riders, runners and other nightsports enthusiasts safe, stylish and seen. Ungone is a current and exciting personal security device brand that the Knog team are launching in 2026. We're a relatively small team, which means your contributions are visible and your input genuinely matters.

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The Role:

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We're looking for a smart, self-starting eCommerce Specialist to work alongside our Digital Director, and be a major contributor in helping us reach ambitious growth targets across multiple international markets. The role has four key focuses: increasing sessions, CVR, AOV and order frequency for Knog & Ungone websites + Amazon stores. To achieve that, you'll need to understand how to get people's attention, what drives their buying decisions and what builds customer loyalty - and put that into practice to achieve measurable KPIs that deliver to overall company goals for Ungone & Knog.

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What You'll Be Doing For Knog & Ungone:

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Own the day-to-day: QA, troubleshooting checkout, orders, shipping and apps.

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Execute site merchandising across homepage, collections and navigation, keeping things fresh by balancing recent products, promotions, best sellers and seasonal focuses.

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Plan and launch campaigns: asset briefs, landing pages, pricing and promotional setup.

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Create and optimise product listings, ensuring accuracy of product data then continuously improve product pages, collections and on-site content to drive conversion.

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Implement and champion SEO best practices (and increasingly, optimising for LLM-driven search)



to support organic growth.

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Brief, co-ordinate and post Journal content that supports our content strategies.

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Drive increases in AOV through bundling and incentives

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Support international growth as we move into new markets

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Amazon Marketplaces

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Run point on day-to-day comms with our Amazon agency

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Improve our stores and product pages; product info, image galleries and A+ content

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Keep our store rating healthy by resolving product customer cases quickly

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Coordinate FBA top-ups and liaise with logistics to keep stock levels healthy across our 3PLs

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Email & Retention

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Implement campaigns to grow new sign-ups and reduce unsubscribes

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Build and send email campaigns aligned with broader marketing activity

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Build and optimise automated flows, keeping content up-to-date, valuable and engaging

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Manage lists and segmentation so we're always sending the right thing to the right people

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Drive repeat purchase through CRM and loyalty offering

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Report monthly on your KPIs and understand the numbers day in, day out, always looking for the next opportunity to optimise

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Stay on top of customer feedback & reviews across all channels, responding where needed

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Work closely with the Knog & Ungone marketing teams to balance ecommerce performance, brand and product storytelling

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What We're Looking For:

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Above all, what matters is your eCommerce & digital marketing capability and mindset.



We're looking for someone who lives and breathes digital, with the appetite and ambition to grow with us.

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You bring energy, enthusiasm and a genuine interest in our products and the people who use them

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3+ years of eCommerce experience across multiple areas of the function; ideally including Shopify, Amazon and Klaviyo (or similar)

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Strong analytical skills - comfortable with performance metrics, reporting & CVR analysis

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A self-starter who backs themselves, uses their initiative, and doesn't need hand-holding

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High attention to detail, excellent multi-tasking, time management and organisational skills

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A solid understanding of SEO & LLM best practice and proven experience implementing

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Excellent written and verbal communication skills.

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Experience and/or willingness to use AI tools

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A degree in marketing, eCommerce or similar is highly regarded

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What's On Offer:

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One role, across two exciting brands. With Knog, you'll contribute to the next chapter of a 25-year legacy with cycling at its core. With Ungone, you'll help launch an unboring challenger brand in alarm and smart tag tech, right from the ground floor.

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$80,000 to $90,000 + Super

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Work/life balance with WFH days plus an optional 9-day fortnight

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A vibrant Cremorne studio, 5 minutes' walk from Richmond Station

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Dog-friendly office*

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Regular team lunches and seriously good office coffee

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Big discounts on all Knog & Ungone products

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Opportunities for training and self-improvement to help you grow personally and professionally.

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*Subject to good behaviour. The dogs, not you.

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If you're passionate about ecommerce, digital marketing, and delivering exceptional online customer experiences, we'd love to hear from you.

#J-18808-Ljbffr

📌 eCommerce Specialist (Williamstown)
🏢 Knog
📍 Williamstown