About Us

We are a world leading travel company, passionate about helping travellers explore cultures, experience places, and connect with others, to live an enriched life. This passion, along with a profound respect for ourselves, our workmates, our customers, our community and our environment, has seen ATG establish a position as one of the world’s leading travel companies.

The Role

Based in Melbourne, we are seeking an marketing professional with 3-5 years experience to support and execute the end-to-end digital marketing and CRM strategies for APT, Travelmarvel, Captain’s Choice and Botanica in North America. Working closely with our North American Marketing Manager based in Chicago, you'll be the key link between our North American market and Melbourne Head Office, coordinating digital campaigns, CRM activity, website content and performance reporting. This role will partner closely with Marketing, Digital, Product, Sales and Commercial teams to ensure a strong customer experience and deliver sustainable growth across the region.

About You

You are a proactive and results-driven marketing professional with strong experience across digital marketing, CRM and content management. You enjoy working in a collaborative setting, balancing multiple priorities and using data-driven insights to optimise campaign performance. With excellent stakeholder management skills, you can effectively partner with teams across different regions and functions to achieve shared goals.

Key Responsibilities

- Execute digital marketing campaigns for the North American market across multiple channels.
- Coordinate campaign delivery with Digital, Brand, Content and Studio teams.
- Manage and localise website content to ensure relevance and accuracy for North American audiences.
- Lead Trade CRM campaign planning and execution in partnership with the Australian CRM team.
- Monitor campaign performance and provide insights and recommendations to optimise results.
- Support UX, SEO and CRO initiatives to enhance customer experience and conversion.




- Act as a key marketing contact between North American and Melbourne-based stakeholders.
- Monitor competitor activity and emerging digital trends within the North American market.

Skills & Experience

- 5+ years' experience in digital marketing, CRM or related marketing roles.
- Experience delivering digital marketing campaigns across multiple channels.
- Strong understanding of customer acquisition, lead generation and customer engagement strategies.
- Experience working with digital platforms including Google Ads, Meta and SEO tools.
- CRM and email marketing experience, ideally using Salesforce.
- Experience using Google Analytics (GA4), Meta Business Suite and reporting tools.
- Strong analytical, organisational and stakeholder management skills.
- Excellent written and verbal communication skills.
- Travel, tourism or consumer marketing experience highly regarded.
- Knowledge of the North American market is advantageous.

What we offer

- Highly engaged team and great company culture
- Flexible workplace culture with hybrid working model
- Holistic wellbeing program and learning & development opportunities
- 4 weeks’ annual leave per year plus a bonus week if requirements met
- Experience our premium products with familiarisation trips

Our Values Our values are at the heart of our organisation and the foundation of our culture. They are our compass, guiding our decisions and actions.

Genuine service– We genuinely care about the experience we create for our guests, trade partners and internal stakeholders

Better together – We are better when we connect and collaborate, valuing all opinions For tomorrow – We pursue opportunities to grow, embracing change and learning from our mistakes. We choose the long-term view over short-term benefits

Celebrate the moments – We like to have fun at work and share a positive attitude. We celebrate our successes, no matter how big or small. A win for one of us is a win for all

If this sounds like the role for you, please click APPLY now and send through your resume and a cover letter outlining your relevant travel industry experience.

📌 North America Marketing & Digital Specialist (Moorabbin)
🏢 APT Travel Group
📍 Moorabbin