Google Ads | Meta | TikTok | Emerging AI Advertising

Part-time | South Melbourne

About WebOracle

WebOracle is a Melbourne-based integrated digital agency with more than 20 years of experience helping businesses grow through strategy, brand, digital performance and technology.

We work across a diverse client portfolio, from established Australian businesses to fashion and lifestyle brands, eCommerce businesses and larger organisations. Our approach brings creative thinking and performance marketing together, with a strong focus on transparency, measurable growth and long-term client partnerships.

As the advertising landscape evolves, so do we. We’re building a performance capability that goes beyond managing Google campaigns. We want to understand where audiences are moving, test emerging platforms and help our clients make smarter decisions about where their marketing dollars are invested.

About the Role

We’re looking for an experienced, highly organised and commercially minded Paid Media & Performance Marketing Specialist to take ownership of paid media across our client portfolio.

Google Ads will remain a major part of the role, but we’re looking for someone whose thinking extends beyond one platform.

You’ll work across Google Ads, Meta, Shopping and Performance Max, with the opportunity to expand our capability across TikTok and emerging advertising environments, including AI-driven and conversational platforms as they develop.

Some of our clients operate in fashion, lifestyle and eCommerce, so experience translating strong creative and brand thinking into high-performing digital campaigns would be particularly valuable.

This is a hands-on role. You’ll be expected to understand the numbers, challenge what isn’t working, identify opportunities and clearly explain what we should do next.

We don't want someone who simply manages campaigns.

We want someone who owns performance.

What You’ll Be Doing

You’ll take responsibility for paid-media strategy, implementation and optimisation across multiple client accounts, including:

- Planning, building and optimising Google Search, Shopping, Performance Max, Display and YouTube campaigns
- Managing Meta campaigns across Facebook and Instagram
- Developing and testing TikTok advertising strategies where appropriate




- Exploring emerging advertising opportunities, including AI and conversational advertising platforms as they become commercially available
- Managing eCommerce and lead-generation campaigns across different stages of the customer journey
- Developing audience, keyword, creative and remarketing strategies
- Managing Google Merchant Centre and product feeds
- Continuously testing creative, copy, audiences, landing pages and bidding strategies
- Working closely with our creative team to turn brand ideas into performance creative
- Ensuring GA4, GTM, Meta Pixel and conversion tracking are configured correctly
- Analysing CPA, ROAS, conversion rate, revenue and other commercially meaningful metrics rather than reporting on vanity metrics
- Managing client budgets responsibly and proactively identifying where investment should increase, decrease or move
- Communicating performance clearly to clients and the wider WebOracle team

The Person We’re Looking For Technical expertise matters, but the way you work matters just as much.

You’re someone who is

Exceptionally organised. You can manage several accounts, budgets and deadlines without things falling through the cracks.

Accountable. If performance changes, you want to understand why. You don’t wait for someone else to notice.

Commercially curious. You care about revenue and business growth, not simply CTR and CPC.

Analytical and creative. You understand that increasingly strong paid media requires both excellent data and excellent creative.

Proactive. You bring ideas to the table rather than waiting for a brief.

Adaptable. Google and Meta may dominate today, but you’re genuinely interested in TikTok, AI, automation and whatever comes next.

A strong communicator. You can turn complicated campaign data into a straightforward conversation with a business owner, Marketing Director or CEO.

And importantly, you’re a team player.



We want someone who enjoys working alongside strategists, creatives, developers, SEO specialists and account managers rather than operating in a paid-media silo.

What You’ll Bring

Ideally, you’ll have:

- 3+ years of hands-on paid-media experience
- Advanced Google Ads experience, particularly Search, Shopping and Performance Max
- Strong Meta Ads experience
- Proven eCommerce and/or lead-generation results
- Strong GA4 and Google Tag Manager knowledge
- Experience with Google Merchant Centre
- A robust understanding of conversion tracking, attribution and audience segmentation
- Experience managing meaningful advertising budgets
- Strong reporting and analytical skills
- Experience with Shopify and/or WooCommerce
- TikTok Ads experience would be highly regarded
- Fashion, lifestyle or eCommerce experience would be a bonus
- Experience with Looker Studio or similar reporting platforms
- Google Ads and Meta certifications are welcome, but demonstrated performance matters more to us than certificates

Why WebOracle?

You won’t be one person buried inside a huge performance department managing dozens of accounts with cookie-cutter strategies.

You’ll have genuine ownership and the opportunity to influence how WebOracle’s paid-media capability develops.

You’ll work closely with strategy, creative, SEO and development teams, including on brands where creative quality and brand consistency matter just as much as short-term conversion performance.

We value people who care about their work, their clients and their team. We reward performance, loyalty and client retention, and we want someone who can grow with us over the long term.

Our South Melbourne office is close to public transport, cafes, parklands and a gym, with showers, lockers and secure indoor bike storage.

To Apply

Send us your CV and a short cover letter telling us about the paid-media work you’re most proud of.

We’d particularly love to see examples where you can tell us:

- What the business challenge was
- What you changed
- What happened to performance
- How you measured success

If you’ve worked across Google, Meta, TikTok, fashion/eCommerce or emerging advertising platforms, tell us about that too.

📌 Paid Media & Performance Marketing Specialist (Melbourne)
🏢 WebOracle
📍 Melbourne