Job Description

About My Guardian

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My Guardian is a leading Aged and Disability Care provider dedicated to delivering compassionate, high-quality home care services. We are passionate about empowering our clients to live independently with dignity and respect.

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As the performance marketing specialist at My Guardian, you will be the driving force behind our digital acquisition engine. Reporting directly to the Head of Digital, you will own the end-to-end execution, optimisation, and daily health of our paid search, paid Meta and other paid campaigns. You are a hands‐on technical practitioner who thrives on digging into daily account tasks, translating user behaviour into performance, and maximising return on ad spend across major search and social platforms.

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Key Responsibilities & Daily Account Tasks

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Your primary focus is the day-to-day management and continuous optimisation of our paid digital channels.

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Daily & Weekly Account Management

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- Pacing & Budget Guardrails: Actively monitor, track, and adjust daily/weekly budgets across Google Ads, Meta Ads, and other platforms to ensure zero overspend and optimal fluid budget allocation.
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- Bid Management: Execute daily bid adjustments, keyword optimisations, and target CPA/ROAS tweaks based on real‐time performance data.
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- Search Query Audits: Review daily search query reports to expand negative keyword lists, refine match types, and uncover new high-intent keyword opportunities.
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- Creative & Ad Copy Health: Monitor ad health metrics (Quality Score, Ad Relevance, Frequency) and set up routine A/B testing variations for ad copies, headlines, and visual assets.
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- Audience Refinement: Regularly update and manage custom audiences, lookalikes, and remarketing lists to minimise ad fatigue and ensure precise targeting.
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Strategy,



Tracking & Reporting

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- Campaign Launch: Build, structure, and deploy new campaigns from the ground up, ensuring clean naming conventions and strict tracking parameter tagging.
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- Analytics & Troubleshooting: Monitor tracking daily and ensure accuracy in the data reported, Conversion tracking stability, and GA4 tracking to ensure data integrity.
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- Performance Reporting: Generate actionable weekly and monthly performance dashboards highlighting key metrics (CPA, CTR, Conversion Rate, ROI) and providing clear "next steps" recommendations.
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Required Skills & Experience

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- Experience: 7+ years of dedicated, hands‐on experience managing medium-to-large scale Paid Search (Google Ads) and Paid Social (Meta, LinkedIn) accounts.
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- Platform Mastery: Advanced knowledge of Google Ads Manager (Search, Performance Max, Display) and Meta Ads Manager is non-negotiable.
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- Data Literacy: Proficient in Google Analytics 4 (GA4), Excel/Google Sheets (Pivot tables, VLOOKUPs), and data visualisation tools such as Looker Studio.
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- Technical Savvy: Solid understanding of tracking pixels, tag management (GTM), attribution modelling, and standard conversion tracking setups.
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- Mindset: A meticulous eye for detail. You are someone who genuinely enjoys structural account hygiene, rigorous testing, and data-driven problem-solving.
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What We Offer

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- Competitive salary package
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- Onsite gym
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- Supportive and positive office culture
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- Weekly Friday afternoon drinks and nibbles at Head Office
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- Healthy snacks and refreshments
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- Ongoing training and career development opportunities
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If this sounds like the perfect chance for you, we would love to hear from you. Apply now by submitting your resume.

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Please note that only shortlisted candidates will be contacted.

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📌 Performance Marketing Manager (Parramatta)
🏢 My Guardian - Aged & Disability Care
📍 Parramatta