Job Description

Overview

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We are looking for a CRM Marketing Specialist to join the Fan Engagement Marketing team of a leading international sports league. This role will focus on executing and optimizing outbound CRM campaigns across email, SMS, and push channels to drive fan acquisition, engagement, and lifecycle growth.

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Responsibilities

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- Execute end-to-end CRM campaigns across email, SMS, and push notifications
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- Manage audience segmentation, campaign build, QA, personalization, and deployment
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- Optimize lifecycle campaigns (onboarding, reactivation) to improve fan LTV
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- Design and analyze A/B and multivariate tests to improve performance
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- Leverage insights, analytics, and automation tools for continuous optimization
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- Collaborate with Marketing, Data & Analytics,



MarTech, Product Marketing, and external vendors
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Qualifications

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- Bachelor's degree with 3–5 years of relevant CRM/marketing experience
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- Hands-on experience with CRM and marketing automation platforms (Adobe tools, SFMC, Epsilon, etc.)
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- Strong understanding of CRM KPIs, reporting, and performance metrics
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- HTML editing skills; working knowledge of Photoshop
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- Strong communication, project management, and organizational skills
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- Ability to thrive in a quick-paced, high-volume environment
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📌 CRM Marketing Specialist (New South Wales)
🏢 GreenTree Advisory Services
📍 New South Wales