Job Description

Marketing Manager - South Bank, QLD

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Job no: 531648
n Brand: Cruiseabout
n Work type: Full time
n Location: Queensland
n Categories: Marketing and Communication

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Cruiseabout is a premium, cruise-focused travel agency helping Australians plan and book exceptional cruise holidays around the world. From close-to-home sailings to bucket-list voyages, we combine expert advice, genuine cruise knowledge and personalised service to help you find the right cruise for you.

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Marketing Manager is responsible for designing, leading and executing Cruiseabout's national marketing strategy across brand, customer, supplier co-op, paid, owned and earned channels.

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Key Responsibilities

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- Develop and execute the annual marketing strategy and plan, owning KPIs, zero-based budget planning, quarterly reforecasting, and ROI to drive enquiries, conversions, cost efficiency, and TTV contribution
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- Own the brand strategy, ensuring consistent brand execution across all touchpoints while driving customer insights, loyalty growth, and brand advocacy
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- Develop and manage strategic supplier relationships by planning and executing annual co-marketing programs, maintaining the supplier marketing calendar, and tracking campaign performance and ROI for suppliers and leadership
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- Lead Cruiseabout's performance marketing strategy by overseeing paid media across multiple channels, managing agency partnerships, and optimising attribution, measurement, and channel mix
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- Lead Cruiseabout's owned and earned channel strategy by optimising the website, SEO, CRM and lifecycle marketing, driving organic content and social media, and managing PR and trade media relationships
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- Lead end-to-end campaign planning and delivery,



aligning promotional activity with product and supplier priorities while managing creative and production partners
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- Build store-level marketing capability targeting community groups such as Probus, U3A, RSL and golf clubs near each store
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- Active member of the Cruiseabout SWOT leadership team, contributing to overall strategy, capability planning and business decision-making
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Who are you?

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- Minimum 5 years of experience in Marketing
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- Proficiency in budget management
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- Expertise in B2B marketing strategies
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- Advanced skills in Microsoft 365
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- Basic knowledge of web programs
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- Familiarity with CANVA, WordPress, and CRM platforms
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- Strong negotiation abilities
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- Proficient in conflict resolution
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- Skilled in media relations
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What you'll Enjoy:

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Set Sail on Exclusive Perks: Opportunities to participate in onboard ship inspections and enjoy exclusive cruise discounts for your personal seafaring adventures

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Navigate the World: Become a cruise expert with access to industry travel discounts and qualify for sponsored 'Familiarisation Cruises' to explore new destinations and cruise products worldwide

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Culture: you will be employed by an inclusive company that offers a team culture like no other in the industry - Flight Centre Travel Group Australia is proud to be a certified Outstanding Place To Work Australia New Zealand Pty Lt

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Diverse Crew:



FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to apply, including Aboriginal and Torres Strait Islander People and people from racial, ethnic, or ethno-religious minority groups and people with disability

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Chart Your Course for Growth: Access tailored Learning & Development pathways, including in-depth training on cruise products to enhance your skills

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Exclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australia's leading retailers, health and wellness discounts, financial planning advice, employee share plan and more

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Explore Endless Horizons: Build a rewarding career across our global network of brands and businesses – we prioritise promoting talent from within.

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Corporate Health Discounts: Access exclusive discounts on health insurance plans for you and your family with our partner, BUPA, access to internal gym

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Mental Health: Support and Employee Assistance Program for staff and family

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Social: Regular awards nights, social team-building and industry events, with the opportunity to attend global conferences (Bangkok in 2026)

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Giving Back: Corporate Social Responsibility program supporting nominated charities through Workplace Giving, volunteering and fundraising; paid parental and volunteer leave

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Sustainability at the Helm: As stewards of the seas, we're committed to sustainable practices that protect the environment for the future of cruising and tourism

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Be part of a workplace committed to reconciliation through our Reconciliation Action Plan - we proudly support Aboriginal and Torres Strait Islander inclusion, cultural safety, and dedicated cultural leave

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#LI-ME1#CAB#LI-Onsite

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Applications close:

#J-18808-Ljbffr

📌 Marketing Manager - South Bank, QLD (Queensland)
🏢 Traveltechessentialist
📍 Queensland