Our client is a high-growth Australian built-to-rent property company developing modern apartment communities that prioritise lifestyle, convenience, and community.
n
Partnering with developers and institutional investors, they deliver and manage residential buildings across Melbourne and the Gold Coast. As a certified B Corp, they are committed to creating sustainable, impact-driven housing solutions while delivering strong commercial outcomes.
n
The Opportunity
n
Our client is looking for a Senior Performance Marketing Manager to bring their paid media strategy in-house and lead digital acquisition across their growing portfolio of apartment communities.
n
This is a hands‐on, end‐to‐end role where you'll own strategy, execution, and optimisation across performance channels. You'll play a key role in driving lead generation for new apartment launches while building scalable in‐house performance marketing capability.
n
What You'll Be Doing
n
n
- Own and manage performance marketing campaigns end‐to‐end across Google Ads (Search & PMax), Meta, TikTok and emerging platforms
n
- Develop acquisition strategies for new apartment launches and ongoing portfolio growth
n
- Plan and optimise campaigns across audience targeting,
creative testing and conversion performance
n
- Use first‐party data and analytics to track performance and improve ROI
n
- Manage budgets, forecast media spend and optimise cost per lead and acquisition
n
- Collaborate with internal teams and external partners to deliver integrated campaigns
n
- Help scale the organisation's in‐house marketing capability over time
n
n
What They're Looking For
n
n
- 5+ years' experience in performance marketing or digital acquisition
n
- Strong hands‐on experience with Google Ads, Meta Ads Manager and paid social platforms
n
- Proven ability to run data‐driven, multi‐channel campaigns
n
- Comfortable balancing strategy and hands‐on execution
n
- Experience in property, real estate or high‐volume consumer businesses is highly regarded
n
- A test‐and‐learn mindset and strong analytical approach
n
n
Why This Role
n
n
- Lead the in‐house performance marketing function for a fast‐growing company
n
- Work on major residential property launches across Melbourne and the Gold Coast
n
- Hybrid working and a collaborative team environment
n
- Join a purpose‐driven B Corp delivering creative housing solutions
n