Job Description

Who We Are

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OTR Group comprises over 1000 retail, convenience, and quick service restaurants – including brands such as Reddy Express (formerly Coles Express), Smokemart & GiftBox, and in South Australia, Krispy Kreme, Hungry Jack's, Oporto, Guzman y Gomez and many others.

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OTR Group is part of the Viva Energy Australia Group – an ASX‐listed company helping Australians reach their destination by refining, importing, and distributing energy products, while building a safe and sustainable energy future for all Australians.

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With Viva Energy Australia's national footprint and OTR's history of industry‐leading innovation, there has never been a more exciting time to join the OTR Group as we redefine the retail landscape in Australia.

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The Role

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The Customer Analyst plays a key role in shaping how customer data is defined, governed, and used to drive smarter marketing outcomes.

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You will partner with Digital, Marketing, Analytics, and IT teams to turn customer data into actionable insights that improve personalisation, engagement, and known customer revenue.

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You Will Provide

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- Ownership of customer data strategy, ensuring strong governance and data quality
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- Development of customer segmentation and insights to support targeted digital marketing
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- Analysis of digital campaign performance,



translating findings into clear recommendations
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- Delivery of BI dashboards, reporting, and self‐service analytics capability
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- Identification and integration of third‐party data sources to enhance customer insight
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What We Offer

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- Opportunity to work across a diverse portfolio of leading retail and QSR brands
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- A fast‐paced, data‐driven environment focused on innovation and growth
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- Career development opportunities within the broader Viva Energy Group
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- Collaborative team culture with strong cross‐functional exposure
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- Competitive salary aligned to experience
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About You

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- Tertiary qualification in analytics, data, marketing, or a related field (or equivalent experience)
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- Proven experience working with customer data, segmentation, and insights
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- Robust ability to translate complex data into clear, actionable recommendations
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- Commercial mindset with a focus on ROI and customer outcomes
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- Advanced reporting and BI dashboarding skills
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- Strong stakeholder management skills with attention to detail and data integrity
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We welcome applicants from diverse backgrounds including Aboriginal and Torres Strait Islander people and encourage and support diversity across our business.

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📌 Customer Analyst (South Australia)
🏢 OTR
📍 South Australia