Marketing Manager – Own the Brand. Shape the Strategy. Drive the Growth.

Marketing Manager – Multi‑Brand. Hands‑on leader. Creative driver. Uses every tool. Zero corporate fluff.

If you’re a marketer who actually does the work — writes the copy, builds the pages, runs the campaigns, manages SEO, drives digital, briefs creative, uses Adobe and AI tools, coordinates offshore support and keeps everything moving — this role is built for you.

You’ll run marketing across a multi‑brand portfolio in a technical B2B environment (with a little B2C where relevant). You’ll plan, execute, optimise and report across multiple products, customer groups and industry sectors. And you’ll lead the Graphic Designer (offshore), ensuring creative output is sharp, accurate and on‑brand across every business unit.

This is not a “strategic only” role. This is a hands‑on, sleeves‑up, multi‑channel marketing engine room role.

What You’ll Own (Yes — You, Personally)Marketing Planning, Campaigns & Execution

- Build monthly, quarterly and annual marketing calendars

- Plan and run campaigns across digital, social, email, website, print and events

- Develop campaign objectives, audiences, messaging, CTAs and timelines

- Coordinate multi‑channel activity across website, email, social, paid digital, print and events

- Manage competing priorities across multiple brands

- Monitor performance and improve engagement, visibility and effectiveness

Lead and Manage an offshore Graphic Designer and Creative support team

You’ll be using offshore support, so you can utilise for overflow work.

You’ll be responsible for:

- Prioritising workload across all business units

- Providing clear creative briefs, approved copy and brand direction

- Working together from concept through to final execution

- Reviewing and approving all creative before release

- Maintaining templates, collateral and brand assets

- Ensuring every brand stays visually consistent and commercially sharp

- Using offshore support for production tasks, resizing, artwork builds and repetitive creative work

You’re the one steering the creative output — not just approving it.

Content, Copywriting & Brand

You’ll write clear, commercial, accurate content across:

- Websites

- Digital newsletters

- Social media

- Brochures & flyers

- Capability statements

- Case studies & project profiles

- Presentations

- Product communications

- Advertising

- Event & campaign messaging

You’ll maintain brand consistency across multiple brands,



each with their own tone, positioning and identity. You’ll ensure technical accuracy and proof every piece before release.

Digital, Websites & Social

- Manage WordPress websites day‑to‑day

- Build pages, update product info, publish news and campaigns

- Maintain structure, accuracy, forms and contact pathways

- Run SEO: keyword research, metadata, headings, content optimisation, internal linking

- Monitor performance via Google Analytics & Search Console

- Plan and optimise paid search and paid social

- Build audiences, messaging and landing pages

- Own social media planning, writing, creative coordination and publishing

- Track engagement and apply insights to future activity

Adobe + AI Tools

You’ll use:

- Adobe Creative Suite (enough to brief, review and refine creative)

- AI platforms for copywriting, research, campaign development, analysis and reporting

This role suits someone who’s comfortable using modern tools to speed up execution and improve output.

Campaign Monitor & Email Marketing

- Build newsletters and EDMs (electric digital Marketing) end‑to‑end

- Segment audiences

- Write subject lines and CTA

- Review and approve final builds

- Track delivery, opens, clicks, engagement and website activity

Collateral & Promotional Products

- Own brochures, flyers, capability statements, case studies and presentations

- Prepare clear briefs and approved content for the Graphic Designer

- Review and approve all creative

- Manage promotional products, artwork, quantities, approvals and delivery

Events, Networking & Industry Activity

- Attend networking events, exhibitions and conferences

- Identify relevant industry opportunities

- Coordinate pre‑event and post‑event marketing

- Brief creative for signage, presentations and collateral

- Lead KBDi Show participation in FY27

CRM, Enquiries & Market Intelligence

- Maintain marketing databases and segmentation

- Track enquiries and trends

- Ensure contact pathways remain functional

- Monitor competitor activity, product launches, market positioning and industry developments

End‑of‑Month Reporting





- Deliver monthly reports across each business unit

- Cover website traffic, enquiries, SEO, paid digital, social, EDMs, campaigns, events and market activity

- Highlight wins, gaps and recommended next actions

What You Bring

- Minimum 5 years’ hands‑on marketing experience

- Strong creative and commercial copywriting

- Solid WordPress capability

- Practical SEO experience

- Paid digital advertising experience

- Strong organic and paid social capability

- Campaign Monitor experience

- Ability to run multi‑channel campaigns end‑to‑end

- Ability to brief, lead and manage an offshore Graphic Designer and creative support team

- Strong creative judgement and accuracy

- Commercial awareness and attention to detail

- Comfortable switching between strategy and execution

Bonus if you’ve worked in manufacturing, building products, architecture, construction, technical B2B environments or multi‑brand organisations.

Why This Role Works

- You get to do marketing — not just talk about it

- Multi‑brand variety keeps things interesting

- You’ll lead the creative output and shape brand direction

- You’ll use Adobe + AI + offshore support to deliver fast, high‑quality work

- You’ll work closely with leaders who value marketing

- You’ll have autonomy, ownership and visibility

- You’ll see your work translate into real commercial outcomes

Ready to Step into a Role with Real Ownership and Impact?

If you’re a strategic, commercially‑savvy Marketing Manager who thrives on autonomy and wants a role where your work genuinely moves the needle, this is your moment.

You’ll be stepping into a business where leadership backs you, trusts you, and values what you do — not one where marketing is an afterthought or a box‑ticking exercise. If you’ve been waiting for a role where your ideas land, your execution is respected, and your contribution is visible, you’ve found it.

This is an organisation that understands that staying an employer of choice means investing in people, developing capability, and empowering staff to reach their full potential. Growth, collaboration, respect, involvement and shared knowledge aren’t buzzwords here — they’re how the team operates every day.

Beyond the grounded, supportive culture, you’ll have access to ongoing development, training and a clear path for career progression — the kind of environment where motivated people thrive and where your next step is always within reach.

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📌 Marketing Manager – Own the Brand. Shape the Strategy. Drive the Growth. (Greater Dandenong City)
🏢 BOYD RECRUITMENT
📍 Greater Dandenong City