Job Description

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- Creating ROI driven Direct Response marketing strategies that drive the direction of landing pages, websites, copy, layouts and funnels that are designed to sell.
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- Conducting market research, seeking in depth knowledge of the clients ideal customer and the competitive terrain.
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- Overseeing and directing the copywriting team to produce copy for projects led by your research and strategy.
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- Outlining basic wireframes for landing pages and websites to assist the project management, web design and development teams.
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- Scoping of Lead Gen and eCommerce websites (Shopify, WooCommerce, Magento).
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- Conducting CRO Audits for client websites focusing on UX, UI, page performance and copywriting improvements that are designed to increase their conversion rate.
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- Build relationships with clients and become rooted in their business so we grow with them.
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- Monitor live campaigns, analyse websites and funnels and prepare performance analysis reports that identify areas of chance.
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- Utilise conversion rate optimisation tactics (i.e. A/B, split-testing etc.) to squeeze as much ROI as humanly possible out of each dollar spent.
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- Educate and keep clients in the loop on our strategies and tactics.
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- Contribute to the team by identifying areas to improve our project delivery.
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- Communicate and work with our Paid and Social Advertising Departments to synchronize our strategies to deliver the best ROI for clients.
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Requirements

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- A curious and avid researcher constantly seeking knowledge about customers that is not yet known.
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- An ROI driven Direct Response marketing strategist driving the direction of landing pages, websites, copy, layouts, funnels and offers that are designed to sell.
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- A not-yet mad scientist that analyses & seeks out opportunities and experiments with email campaigns to continuously optimise conversions and improve the customer experience.
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- A solid understanding of how Direct Response, Digital Strategy, Optimisation, Sales Funnels, UX, UI,



page performance, Google AdWords, SEO and Facebook Ads affect and can improve conversion rates.
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- A solid understanding of CMS platforms and eCommerce systems (Shopify, WooCommerce, Magento) and Email Automation software.
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- Outstanding time management skills and attention to detail. Loves to multitask and is motivated by and works well under pressure. Has the ability to self-learn and use initiative to solve problems.
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- Ability to build good working relationships with clients and co-workers fostering open communication on project planning, progress and execution.
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- Ability to educate a client and 'sell' them on our direct response strategies to deliver ROI.
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- Positive "can-do" attitude, with a desire to extend existing skillset and be a problem solver.
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- Company First mindset.
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Core Competencies

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Demonstrates expertise in Direct Response Marketing Strategies, focusing on ROI-driven approaches to optimize landing pages, websites, and sales funnels. Proficient in conducting market research and utilizing conversion rate optimization tactics to enhance customer experience and drive sales.

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Highest-signal resume keywords

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- Direct Response Marketing Strategy
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- Conversion Rate Optimization (CRO)
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- ECommerce Systems (Shopify, WooCommerce, Magento)
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- Market Research
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- Email Automation Software
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ATS Optimization Keywords

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Hard Skills

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- Direct Response Marketing
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- Conversion Rate Optimization
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- Sales Funnel Development
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- User Experience (UX)
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- User Interface (UI)
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- Google AdWords
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- Search Engine Optimization (SEO)
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- A/B Testing
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- Copywriting
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- Market Analysis
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Soft Skills

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- Time Management
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- Attention to Detail
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- Problem Solving
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- Relationship Building
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- Communication
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Industry Keywords

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- Direct Response
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- Digital Strategy
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- Lead Generation
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- Performance Analysis
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- Client Education
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Tools & Technologies

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- Shopify
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- WooCommerce
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- Magento
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- Email Automation Software
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- Analytics Tools
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📌 Digital Marketing Specialist (Williamstown)
🏢 Jobtailor
📍 Williamstown