Job Description

We're looking for a high-level Performance Media & Creative Strategist to fully own a select group of client ad accounts across Meta and TikTok, while also driving the creative feedback loop that actually improves performance.

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This is not a junior media buyer role.

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This is a hybrid operator role for someone who understands that media buying and creative strategy are deeply connected.

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You will be responsible for scaling spend, extracting insights from winning ads, and translating performance data into clear creative direction for our internal team.

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About the Role

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We'll manage a portfolio of SaaS and DTC clients, owning the full lifecycle of performance campaigns, from strategy to execution to reporting and creative insight.

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The ideal candidate has managed at least $200,000+ in monthly ad spend and is comfortable being both analytical and strategically creative.

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You should be confident:

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- Owning accounts end-to-end
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- Speaking directly with clients
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- Identifying why ads win or lose
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- Turning insights into new hooks, angles, and briefs
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Key Responsibilities

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Media Buying & Strategy

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- Own Meta (Facebook/Instagram) and TikTok ad accounts for a select group of clients
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- Manage budgets at scale ($200k+/month preferred experience)
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- Develop and execute full-funnel paid media strategies
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- Monitor performance daily and make data‐driven optimisations
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- Test new audiences, creatives, and campaign structures
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Creative Insights & Feedback Loop

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- Analyse winning and losing creatives across accounts
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- Provide clear performance insights to the creative team
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- Suggest current hooks, angles, and testing directions
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- Brief performance‐led creative concepts based on data
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- Help improve creative iteration velocity across accounts
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Client Communication

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- Own reporting and performance updates
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- Join and lead monthly strategy calls with clients
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- Present insights in a clear, strategic, and professional way
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- Act as a trusted performance partner, not just an executor
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Systems & Reporting

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- Help refine reporting systems and dashboards
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- Contribute to performance SOPs and internal processes
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- Work within our stack (Meta Ads Manager, GA4, Supermetrics, Asana, Slack)
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Requirements

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- Proven experience managing $200,000+ monthly ad spend
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- Strong hands‐on experience with Meta Ads (required)
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- TikTok Ads experience (strongly preferred)
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- Google/YouTube experience is a bonus
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- Agency experience preferred
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- Strong understanding of direct response marketing and performance creative
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- Ability to analyse ad performance beyond surface metrics (CTR, CPA, hook rate, etc.)
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- Comfortable owning accounts without constant oversight
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- Strong communication skills and client‐facing confidence
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Ideal Candidate Profile

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You are:

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- Both analytical and creatively strategic
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- Obsessed with why ads work, not just how to launch them
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- Comfortable operating in a fast‐moving agency environment
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- Proactive with insights, not just reactive with reports
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- Able to bridge the gap between media buying and creative direction
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Bonus if you:

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- Have worked with SaaS and DTC brands
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- Understand creative testing frameworks
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- Have helped build reporting systems or performance SOPs
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About Us

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We're Otherside. We are a performance‐driven creative and media agency working across SaaS, fintech, and DTC brands globally. Our focus is on building high‐performing creative systems, not just running ads.

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This role is critical to strengthening our creative feedback loop, improving performance strategy, and taking ownership of the media buying function at a senior level.

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📌 Performance Media & Creative Strategist (Meta, TikTok) -- Hybrid Strategy + Media Buying (New South Wales)
🏢 Otherside
📍 New South Wales