Job Description

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- Build and manage LawY's events calendar, including conferences, sponsorships, roundtables, webinars and sales-led activations.
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- Own the end-to-end delivery of every event, from initial planning through to post-event follow-up.
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- Identify and evaluate recent event opportunities based on audience fit, strategic value and expected ROI.
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- Manage budgets, venues, suppliers, registrations, travel, technology, collateral, and event logistics.
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- Be hands-on at events, including setup, speaker briefings, attendee engagement, troubleshooting, and pack-down.
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- Coordinate speakers, presentations, briefing documents, run sheets, and event communications.
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- Work closely with Marketing and Sales on invitations, promotion, meeting generation, lead follow-up, and nurture.
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- Coordinate event materials, including decks, brochures, one-pagers, landing pages, emails, signage, and social assets.
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- Build strong relationships with legal associations, industry bodies, event organisers and sponsorship providers.
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- Represent LawY confidently and professionally at events across Australia, including presenting, facilitating discussions and MCing webinars as needed.
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- Monitor competitor activity, audience feedback and emerging opportunities in the legal technology market.
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- Track registrations, attendance, engagement, leads, meetings, pipeline influence, and ROI in HubSpot.
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- Report on what is working, what is not, and where LawY should invest next.
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Requirements

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- 5+ years' experience in events, field marketing, campaign marketing or a related B2B role.
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- Proven experience personally delivering conferences, sponsorships, roundtables and webinars.
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- Strong project management skills, with the ability to manage multiple events and priorities at once.
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- Confident working with Sales, Marketing, suppliers, speakers and external partners.
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- A commercial mindset and an understanding of how events support brand growth, pipeline and revenue.
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- Experience with HubSpot or a similar CRM.
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- Experience in SaaS, legal technology, AI or professional services would be highly regarded.
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- Based in Sydney, with the flexibility to travel interstate regularly.
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Core Competencies

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Demonstrates expertise in event management, including planning, execution, and post-event analysis, with a strong focus on ROI and audience engagement. Proficient in collaborating with marketing and sales teams to enhance brand visibility and pipeline growth.

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Highest-signal resume keywords

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- Event Management
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- Project Management
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- HubSpot CRM
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- B2B Marketing
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- SaaS Experience
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ATS Optimization Keywords

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Hard Skills

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- Event Planning
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- Budget Management
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- Logistics Coordination
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- Speaker Coordination
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- Audience Engagement
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Soft Skills

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- Relationship Building
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- Communication
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- Problem Solving
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- Collaboration
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- Adaptability
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Industry Keywords

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- Legal Technology
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- SaaS
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- Professional Services
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- B2B Events
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- Marketing Campaigns
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Tools & Technologies

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- HubSpot
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- Event Technology
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- CRM Software
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📌 B Events Marketing Manager (New South Wales)
🏢 Jobtailor
📍 New South Wales