Position Description

Senior GTM Architect

Organisation

8Squad is a leading Australian Salesforce Consulting Partner dedicated to helping organisations transform the way they engage with their customers, employees and communities. We combine strategic advisory, human-centred design and deep technical expertise to deliver innovative solutions that create measurable business outcomes.

Our approach extends beyond technology implementation. We work alongside our customers to understand their business, challenges and long-term ambitions, developing practical strategies and scalable Salesforce solutions that deliver lasting value. From strategy and advisory through to implementation, optimisation and managed services, we partner with our customers throughout their transformation journey.

Innovation is central to who we are. We continually invest in emerging technologies, particularly Artificial Intelligence and Salesforce Agentforce, to develop new capabilities, industry solutions and accelerators that help our customers remain competitive in a rapidly evolving market.

Our people are our greatest strength. We foster a collaborative, high-performing culture that empowers individuals to think strategically, challenge convention and continuously improve. We encourage innovation, knowledge sharing and professional growth, providing opportunities for our people to shape the future of both our organisation and our customers.

Everything we do is guided by our core values:

1. We Before Me – We succeed through collaboration, putting the team, our customers and our partners ahead of individual interests.
2. Commitment to Service Excellence – We are committed to delivering exceptional outcomes, building trusted relationships and consistently exceeding expectations.
3. Dedication to Personal Mastery – We continually learn, adapt and innovate, striving to be the very best version of ourselves while embracing new ideas and technologies.

At 8Squad, we are looking for curious, customer-focused professionals who are passionate about solving complex business challenges, driving innovation and making a meaningful impact through technology. Direct Reports The Senior GTM Architect provides leadership, mentoring and performance management for the GTM Architecture function, including:

- GTM Architect(s)
- Future GTM Architecture resources as the function expands

The role is responsible for developing the capability, consistency and technical excellence of the GTM Architecture team by:
- Coaching and mentoring GTM Architects.
- Establishing solution architecture standards, methodologies and best practices.
- Supporting career development, certification and capability uplift.
- Reviewing solution quality, estimates and strategic customer engagements.
- Driving innovation, knowledge sharing and continuous improvement across the GTM Architecture practice.
- Ensuring alignment between GTM Architecture, Client Advisors, Industry Leads and Delivery teams to deliver consistent customer outcomes.





Job Overview and Purpose The Senior GTM Architect is responsible for driving 8Squad's go-to-market strategy by combining deep Salesforce expertise, commercial leadership, solution innovation, and strategic customer engagement. The role partners closely with the GTM team to shape customer opportunities, develop differentiated solution offerings, and position 8Squad as a trusted advisor within the Salesforce ecosystem.

Working collaboratively with Client Advisors, Solution Architects, Industry Leads, Delivery Leaders, Marketing and Alliance teams, the Senior GTM Architect provides strategic guidance throughout the customer lifecycle—from opportunity qualification and discovery through solution design, proposal development and executive presentations. The role ensures customer solutions are commercially sound, technically robust and aligned to industry best practice.

The Senior GTM Architect is responsible for supporting complex presales engagements, strategic tenders, GTM campaigns and industry initiatives, while developing reusable solution accelerators and thought leadership that strengthen 8Squad's market position.

A key focus of the role is leading innovation across the business, identifying emerging technologies and transforming them into market-ready offerings. This includes championing Salesforce Agentforce, AI-enabled solutions and industry-specific innovations that create measurable value for customers and differentiate 8Squad in the market.

Success in this role is measured by the ability to enable sales growth, improve win rates, strengthen strategic customer relationships, support the broader GTM team, and establish 8Squad as a recognised leader in Salesforce Agentforce, AI innovation and digital transformation.

Key Responsibilities:

1. Strategic Presales & GTM Leadership

- Lead the GTM Architecture function and provide technical and solution leadership across strategic opportunities.
- Partner with Client Advisors and Industry Leads to shape opportunity strategy, customer value propositions and solution positioning.
- Lead architecture for complex Salesforce opportunities, tenders and strategic proposals.
- Lead customer discovery, solution workshops and executive presentations.
- - Own the quality and consistency of solution scope, architecture, estimates, assumptions and implementation approaches.
- Support commercial pricing and ensure proposed solutions are technically achievable and commercially appropriate.
- Provide architecture oversight for SOWs, RFPs, tenders and major GTM campaigns.
- Ensure effective transition of solutions from GTM into Delivery.

2. Scoping & Solution Design

- Act as a trusted solution advisor for strategic customers and executive stakeholders.




- Partner with Client Advisors and Industry Leads to develop strategic customer and account roadmaps.
- Facilitate executive workshops to define business outcomes, transformation priorities and technology strategies.
- Develop target-state architectures, phased transformation roadmaps and investment options.
- Identify opportunities to increase customer value through optimisation, innovation, AI and broader Salesforce capabilities.
- Support strategic account growth through value-led advisory and solution planning.

3. Innovation & Market Development

- Lead solution innovation across Salesforce, Agentforce, AI and emerging technologies.
- Establish Agentforce innovation as a core measure of success for the function.
- Identify and validate customer use cases for Agentforce and AI-enabled solutions.
- Develop demonstrations, prototypes, proof-of-concepts, accelerators and packaged offerings.
- Translate emerging Salesforce capabilities into repeatable market propositions.
- Partner with Marketing and GTM teams on campaigns, thought leadership, webinars and customer innovation activities.
- Drive internal adoption and understanding of emerging technologies through showcases and enablement.
- Represent 8Squad in relevant Salesforce, customer and industry forums.

4. GTM Architecture Capability & Leadership – 15%

- Lead, coach and mentor GTM Architects and develop the capability of the GTM Architecture function.
- Establish architecture standards, estimation practices, solution methodologies and reusable frameworks.
- Review strategic solutions and estimates to maintain consistency, quality and commercial discipline.
- Establish appropriate certification and professional development pathways for GTM Architects.
- Develop reusable reference architectures, playbooks and solution assets.
- Capture lessons from customer engagements and continuously improve GTM solutioning practices.
- Build strong alignment between GTM Architecture, Client Advisors, Industry Leads and Delivery.

Technical Knowledge

- Deep understanding of the Salesforce Customer 360 platform.
- Strong knowledge across multiple Salesforce Clouds, including Sales Cloud, Service Cloud, Experience Cloud, Financial Services Cloud and Data Cloud.
- Understanding of Salesforce AI capabilities, including Agentforce and other AI technologies.
- Knowledge of enterprise integration patterns and up-to-date cloud architecture.
- Experience with enterprise solution architecture, governance and scalable design principles

Professional Skills

- Exceptional communication and executive presentation skills.
- Strong facilitation and workshop leadership.
- Strategic thinking with the ability to translate business objectives into technology roadmaps.
- Commercial awareness and financial literacy.
- Strong stakeholder management and relationship-building skills.
- Ability to simplify complex technical concepts for executive audiences.
- Highly collaborative with a coaching and mentoring mindset.
- Self-driven with an innovation and continuous improvement focus.

📌 Salesforce Senior Pre Sales Architect (Melbourne)
🏢 8Squad
📍 Melbourne