Job Description

Overview

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United Co. is a premium shared workspace in Melbourne. We offer flexible office spaces, coworking, virtual offices, meeting rooms and corporate venue hire to the local business community.

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Role

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Marketing Lead (Marketing Specialist). This is a full-time, on-site role in our Fitzroy Office. The Marketing Lead's duty is to develop a comprehensive marketing strategy across all platforms and channels to create maximum brand awareness, increase market share, generate leads and drive online sales. Must be able to reliably commute to Fitzroy.

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Salary and Benefits

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- Salary Range: 70-75k per Annum. Opportunity to earn quarterly bonuses.
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- Employee benefits include: be part of a collaborative and supportive team; access to a world-class office workplace; free use of the workspace gym, showers and change rooms; close to public transport.
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Responsibilities

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- Perform ongoing competitive research to identify new opportunities, grow brand awareness, website traffic and gain market share.
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- Collaborate with the sales and marketing team to optimise ROI.
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- Track and analyse website traffic, PPC campaigns and social media performance.
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- Create and maintain reporting.
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- Conduct A/B split testing.
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- Update and maintain WordPress website, landing pages and blogs.
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- Reduce the risk of fraud and security breaches.
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- Keep up to date with new marketing trends and industry developments, algorithm updates and changes.
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SEO

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- Audit and analyse SEO performance to develop and implement optimisation strategies to increase ranking in organic search results and drive organic traffic.
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- Conduct competitive research and analysis.
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- Perform ongoing keyword discovery, expansion and optimisation for use on the website,



blogs and other channels.
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- Develop link-building strategy and build backlinks through outreach.
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- Write and publish high-quality, SEO-optimised copy for backlinks, guest posts and blog articles.
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- Implement and maintain structured data, sitemaps and metadata.
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- Recommend and implement changes to website architecture, content, linking and other factors to improve SEO positions and conversion/user experience.
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- Keep up to date with search engine algorithm updates.
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PPC

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- Set up, launch and optimise the performance of paid advertising campaigns across Google Search, Display, YouTube, Facebook, Instagram, LinkedIn and other channels.
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- Develop ad creatives as required.
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- Write effective, direct-response ad copy that sells.
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- Manage and optimise landing pages.
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Social Media & Content

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- Create and schedule compelling original content to engage United Co's audience across blogs, advertising and social media within brand guidelines.
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- Grow United Co.'s social media presence and following.
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- Monitor and respond to reviews, comments and tags on social media.
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- Analyse industry and market trends on social media.
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- Identify trending topics and hashtags relevant to United Co's audience.
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- Collaborate with the Community Manager to capture photo and video content
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- Identify opportunities for collaboration with United Co. members and local brands.
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- Write, create and schedule regular newsletters.
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Experience and Qualifications

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- 4+ years of relevant experience across all elements of marketing.
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- Preference for someone who has worked as part of an in-house marketing team.
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Apply Now: Please submit your CV with relevant examples of your work and key achievements.

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📌 Marketing Lead (In-House) (Victoria)
🏢 United
📍 Victoria