Job Description

We're a fast-growing wellness eCommerce company focused on building high-performing DTC brands. Our team operates one of the top 1% Meta ad accounts globally, with a strong emphasis on creative testing, data-led decision making, and customer experience.

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Currently a small founding team, we work closely and move quickly, balancing execution with strategy as we expand across new categories and international markets. We're at a pivotal stage of growth, and we're looking for people who want to be part of that journey.

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If you're curious, adaptable, and motivated by doing high-impact work in a lean environment, you'll likely thrive here.

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The Role

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We're looking for a Performance Marketing Specialist. Part UGC ad strategist, part creative producer, and part media buyer. You'll be responsible for scripting high-converting video ads, managing a consistent pipeline of UGC content, launching these assets into Meta campaigns and monitoring performance.

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This is a hands-on role where you'll ideate, test, and iterate creative in real time, working directly with creators, editors, and the founding team to ensure we're running fresh, scroll-stopping content weekly.

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Key Responsibilities

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- Write scripts and angles for UGC-style video ads designed for Meta (Facebook & Instagram)
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- Collaborate with contractors to source and brief creators and editors
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- Review and provide feedback on incoming creator content
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- Create or oversee some static ad asset production (Figma or Adobe suite)
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Ad Deployment & Management

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- Upload video and static assets to Meta
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- Set up new ad sets, descriptions, creative testing structures
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- Monitor creative performance against KPIs (ROAS, CTR, thumbstop, hold rates)
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- Report on winning creatives and double down on successful formats
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Pipeline & Process Management

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- Maintain a consistent cadence of creative testing — aim for weekly launches
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- Stay updated on Meta creative trends, platform changes, and ad best practices
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- Proactively propose new hooks, formats, or creators to test
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What We're Looking For

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Must-Haves

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- 12+ months experience managing creative for Meta (video & static)
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- Proven ability to write performance-driven UGC ad scripts
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- Familiar with Meta Ads Manager and creative-level performance metrics
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- Able to operate with autonomy, initiative, and speed in a small team
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Bonus Points For

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- Experience with creating static content in Figma
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- Previous experience in eCommerce or DTC
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- A swipe file of top-performing Meta ads or a track record of creative wins
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- Clear understanding of creative fatigue and how to manage iterative testing cycles
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Why Join Us

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You'll run creative tests at real scale, with a $50–100k/month ad budget, and work directly with pragmatic, goal-focused decision-makers, no red tape. From day one, you'll have real responsibility as the first person in this role, with the opportunity to shape the position and grow the team. We offer a flexible, remote-friendly culture built for speed, creativity, and growth.

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Seniority level

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Seniority level

Entry leveln

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Employment type

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Employment type

Full-timen

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Job function

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Job function

Marketing and Salesn

Industries

Retail Apparel and Fashionn

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📌 Performance Marketing Specialist (Canberra)
🏢 AusAir
📍 Canberra