Job Description

CloudTechX is a blockchain-based financial technology platform specialising in over-the-counter (OTC) trading and near-instant settlement services. The core offering revolves around quick, compliant AUD settlement for major crypto assets (BTC, ETH, USDT, USDC), supported by institutional-grade infrastructure.

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We are looking for a Performance Marketing Manager to play a pivotal role in driving qualified institutional leads, improving acquisition efficiency, and enabling revenue growth through digital performance channels.

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Performance Marketing Strategy & Execution

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- Develop and implement comprehensive performance marketing strategies across paid channels (SEM, social media ads, display, retargeting)
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- Manage campaign budgets and optimise for maximum ROI across all acquisition channels
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- Build tracking frameworks that capture every meaningful user interaction
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- Execute rigorous A/B testing methodologies to continuously improve conversion rates
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- Analyse user acquisition funnels and identify optimisation opportunities
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Analytics & Reporting

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- Transform complex metrics (CAC, LTV, conversion rates) into actionable strategies and create reporting dashboards that tell stories
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- Develop targeting segments that find our perfect customers
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- Develop dashboards to visualise performance and communicate results to stakeholders
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- Implement advanced targeting and segmentation strategies across platforms
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- Work with technical teams to optimise landing pages for conversion
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- Utilise marketing automation tools to improve campaign efficiency
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- Maintain expertise in emerging performance marketing technologies and approaches
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Requirements

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- 7+ years of performance marketing experience
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- Fintech industry knowledge deep enough to explain blockchain at a dinner party
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- Equal passion for creative campaigns and spreadsheet analysis
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- A track record of driving results
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📌 Performance Marketing Manager (Victoria)
🏢 Cloudtech Group
📍 Victoria