Job Description

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This is the seat for a strategist who can lead clients, mentor a team, and move the needle. You will shape social strategies, oversee creative, and own performance across a diverse roster of brands. Expect leadership, momentum, and visible impact.

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Responsibilities

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- Portfolio strategy and outcomes: Channel architecture, content pillars, experiments, and quarterly OKRs tied to revenue and pipeline.
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- Creative direction: Clear briefs, hooks that travel, and vertical-first storytelling across Reels, TikTok, Shorts, and LinkedIn.
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- Performance integration: Collaborate with the paid team to plan assets, create testing matrices, and allocate budgets that enhance CPA, CTR, and ROAS.
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- Data and measurement: Define north-star metrics, dashboards, UTMs, testing roadmaps, and weekly review rhythms.
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- People leadership: Mentor coordinators and creators, set QA standards, run rituals, and level up craft with structured feedback.
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- Client leadership: Present with clarity to heads of marketing and founders, manage risk, guide crisis comms, and protect brand safety.
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- Delivery excellence: Forecast resourcing, lock timelines, and keep multi-workstream programs on track without quality drift.
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- Innovation and IP: Build playbooks, templates,



and repeatable systems that scale. Turn wins into case studies.
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- Growth: Shape proposals, join pitches, and expand scope through smart roadmaps and results.
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Qualifications

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- 7+ years in social across multi-brand portfolios.
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- Track record of leading strategy that delivered measurable growth
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- Confident with analytics across native platform insights
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- Comfortable briefing and directing video, designers, creators, and editors
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- Strong client comms, facilitation, and stakeholder management
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- Proven experience owning budgets, resourcing, and performance targets
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What we are looking for

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Decisive, data-literate, and creative. You balance brand with performance and know when to simplify. You rally teams, set explicit goals, and deliver.

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We love a team player

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You give open feedback, protect quality, and keep stakeholders aligned. You build repeatable systems that scale.

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What we offer

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- Leadership and ownership
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- Training budget for courses and conferences
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- A seat at the table on pitches and new product builds
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Position details

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- Seniority level: Mid-Senior level
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- Employment type: Full-time
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- Job function: Marketing and Sales
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- Industries: Marketing Services
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📌 Social Media Lead (New South Wales)
🏢 Social St. (Born Creators Group)
📍 New South Wales