Job Description

Content Specialist - Broadbeach, QLD

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Apply now Refer a friend Job no: 531684
n Brand: Ignite
n Work type: Full time
n Location: Queensland
n Categories: Marketing and Communication

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Responsibilities

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- Co-lead content strategy by translating business objectives and customer insights into effective content plans and messaging frameworks.
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- Develop audience segmentation approaches and funnel-based content strategies to support customer acquisition and engagement.
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- Lead campaign concepting, creative territories and integrated content ideas across paid, owned and earned channels.
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- Apply SEO, AEO and digital performance principles to maximise content visibility and effectiveness.
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- Analyse campaign, website and customer behaviour data to identify opportunities and optimise performance.
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- Champion AI-powered tools, workflows and automation opportunities that improve efficiency while maintaining quality and brand integrity.
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- Deliver high-impact copywriting across campaigns, strategic initiatives and sensitive communications.
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- Review and elevate content quality across the team through coaching, guidance and editorial oversight.
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- Own and enhance tone of voice guidelines, style guides and content frameworks.
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- Partner with stakeholders across Marketing, Product and Creative teams to create compelling customer communications.
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- Present content strategies, recommendations and creative rationale to senior stakeholders with confidence.
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- Support workflow planning, content prioritisation and resource management across campaigns, projects and BAU activity.
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- Stay informed on content, digital and AI trends to drive innovation and continuous improvement.
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- Lead end-to-end campaign delivery and provide hands‐on copywriting support when required.
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- Mentor and develop junior content team members to strengthen strategic thinking, performance literacy and content capability.
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- Contribute to a safe, inclusive, and accessible work setting where all Flighties feel welcomed, respected, and supported to thrive.
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Qualifications

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- Extensive experience in content strategy, content marketing or senior copywriting roles.
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- Proven experience managing content professionals and collaborating with Digital Experience specialists.
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- Exceptional writing, editing and storytelling skills with strong attention to detail.
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- Strong understanding of digital marketing ecosystems, SEO, AEO and analytics platforms such as GA4.
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- Demonstrated ability to translate customer insights, behavioural data and performance metrics into effective content strategies.
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- Experience developing integrated campaigns and content across multiple channels.
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- Experience analysing campaign, website and customer behaviour data.
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- Passion for innovation, AI technology and workflow optimisation.
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- Strong stakeholder management, influencing and presentation skills.
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- Strategic mindset with the ability to balance creativity and commercial outcomes.
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- Highly organised, collaborative and adaptable in a fast‐paced environment.
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- Genuine passion for travel and creating content that inspires action.
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What we're looking for

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- A strategic content leader who can elevate both creative quality and business performance.
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- Someone who is comfortable developing big‐picture content strategies and rolling up their sleeves to execute.
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- A proactive problem solver who embraces innovation and continuous improvement.
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- A confident communicator who can build strong relationships and influence stakeholders at all levels.
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- A mentor who enjoys developing team capability and fostering a culture of creativity, curiosity and growth.
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- Someone excited by the opportunity to shape the future of content through AI and emerging technologies.
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Benefits

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- Ongoing skills development.
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- Catapult your career across a network of brands and businesses in an evolving industry.
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- Say no to full price! Nab discounts on travel and more thanks to our sweet rewards program.
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- Access to industry leading health and well‐being programs and financial advisors.
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- Set up shop in a swanky beachfront office in Broadbeach.
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- Enjoy social events to promote networking, celebration of wins, and sometimes just for fun.
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- Take volunteer leave as part of giving back to the local community.
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📌 Content Specialist - Broadbeach, QLD (City of Gold Coast)
🏢 StudentUniverse
📍 City of Gold Coast